Why do aromas influence the marketing of This influence happens thanks to UAE Phone Number Data the powerful team that makes up the limbic system of the brain and the olfactory gland: The limbic system governs memories and the emotions associated with them. The olfactory gland is responsible for recording aromas. This team connects perfectly…
The use of the senses is the type of strategy that directly intervenes in your purchasing decisions, especially olfactory marketing, since through smell the brain has a greater capacity to remember. According to studies, humans are able to remember 1% of what they touch, 5% of what they see, 15% of what they taste and…
The five senses and sensory marketing Below we will detail how each of the senses work in sensory marketing: 1. Visual marketing This type of marketing focuses on the use of designs, colors, shapes and sizes. It is an offline strategy and can easily be applied to merchandising, physical sales sites, packaging, shop windows and…
If Facebook’s name change to Meta didn’t make it clear that Mark Zuckerberg wants to invest heavily in the metaverse, his subsequent decisions and ideas may prove it. Now, the CEO has revealed Artificial Intelligence (AI) projects to enhance the virtual universe. Among them, the possibility of creating virtual worlds through voice commands. Elements added…
Connecting the consumer’s senses with your product or service is the highway that will take your brand to its destination: success. But how can you get on that highway? Or better yet, how can you access the fast lane and stay there? Well, easily, through sensory marketing. Stimulating the five senses of consumers creates a…
The wave of cyber attacks is not limited to Portugal. As we have reported, cybersecurity has been put to the test in Europe and there is now information that, outside Europe, in Mozambique, several government portals have become inoperable. Find out what’s happening! Mozambique: Cyberattacks take down state portals Mozambique: Attacked websites have message “Attacked…
Portugal has stood out in the technology segment, both in terms of human resources and innovation. In the area of telecommunications equipment, one of the companies that has stood out the most is Altice Labs , which is once again making history. The Altice group company has now launched the fastest home router in the…
Portugal is one of the countries in the European Union that offers the best infrastructure for Internet access. However, according to some organisations, prices are high. As is already the case in the energy sector, where there is a social tariff, the same will happen in the communications sector. From today you can subscribe to…
Google Analytics Cohort Analysis When we talk about cohort analysis or group Taiyuan Mobile Number List analysis, we are referring to a comparative analysis between several groups, that is, the comparison of behavior by several groups of users with similar characteristics in relation to the same action (dimension). For example, users of different ages who…
Types of bidding strategies in Facebook Ads There are currently 4 types of bidding strategies available on Facebook Ads: – Higher value, higher volume or lower cost -Cost limit or cost per result target -Minimum ROAS -Bid limit We will explain below what they consist of: Highest value, highest volume or lowest cost Oman Mobile…
In our daily lives we come across a large number of channels where we can position products and improve sales or positioning in the sector. It sounds tempting and we wish it were that easy to access each one of them at the moment, but they require specific characteristics, and controlling everything separately is impossible….
If you want to set up Google Ads Search Network campaigns or use Google Ads Local to advertise the services of a local business, here are some tips to help you structure your Google Ads account. These tips for Google Ads Search Network campaigns are more geared toward advertising service Businesses (for example: Psychology Center,…
