What’s next for the influencer marketing market?

Digital Infact announc the results of a survey on the influencer marketing market. According to the survey results, the influencer marketing market is steadily expanding, and

the market size in 2018 was estimat at 21.9 billion yen

The breakdown by channel is cambodia whatsapp data 39%, Instagram 27%, blogs and Twitter 23%, and others 11%. In the future, the rise of new channels such as TikTok and live streaming services is pricte and the possibility of the emergence of new platforms is also high.
Since this market is still a new advertising mium, it is expect to continue to expand as rules for advertising labeling and visualization of advertising effects progress. It is expect to exce 50 billion yen in 2023. It is expect to reach 93.3 billion yen in 2028.

Selling in China using Chinese influencers

In China, the world’s leading benefits of doing a postgraduate degree e-commerce market, “influencer marketing” is thriving. In China, where dummy products are widely distribut, people do not trust mass advertising.
When purchasing products or services, people often act on word of mouth from friends, especially on the Internet and SNS reviews, and videos post by influencers.
In China, these influencers are calld “KOLs (Key Opinion Leaders)” or “Wanghongs.” These “KOLs” are very trust, and influencer marketing has develop from an early stage worldwide.
It is said that these people calle “KOLs”

hold the key to China’s 70 trillion yen e-commerce market

The SNS that Chinese “KOLs” use to post are “Weibo,” “WeChat,” and more recently, “Douyin” and “RED,” which were introduced in the previous blog.
Recently, more and more Japanese companies are asking these Chinese “KOLs” to promote Japanese products and services and attract customers. One strategy for attracting customers to China is to use Chinese influencers (KOLs).
Here, we will look at some points to consider when conducting “influencer marketing” in China.

■ Learn that there are many different Chinese KOLs, each with their own area of ​​expertise

After Chinese KOLs have gained followers canada cell numbers mainly on Weibo, they tend to move on to other media with greater influence. The areas in which KOLs have influence are travel, fashion, beauty, and lifestyle.
Celebrity-like influencers known as famous KOLs are strong at promoting fashion and lifestyle, while blogger-type KOLs are influential when it comes to travel.
They publish travel articles on their blogs and post photos and impressions of tourist spots on social media.