What products are most effective for influencer marketing?
The PR ads and products that influencers use vary depending on the characteristics of each social media. The most representative social media are Instagram, YouTube, and Twitter. Let’s take a look at what products are suitable for each media.
Influencer posts on Instagram should basically be aimed at raising awareness and expanding your brand. This is because Instagram does not allow users to link to posts.
Considering that most Instagram users are women in their teens to 30s, products and services related to fashion, beauty,
gourmet food, travel, interior goods, etc. would be a good fit
Unlike Instagram, YouTube has videos bangladesh whatsapp data and can be us to promote products using videos with a lot of information. It is suitable for showing videos of influencers’ impressions of products and details of the products, such as food products, toys, and smartphone apps, by having them actually try them out.
In addition, it is possible to post a link to the product purchase page, so users can immiately proce to purchase on the product page after watching the video, making it a good fit for e-commerce sites.
A major feature of Twitter is its “diffusion”
Twitter allows you to emb videos and images, and also set URL links, so it can function as a campaign or a link to an e-commerce site. Because of its high diffusion, Twitter is suitable for event announcements and campaigns to encourage store visits.
■Are celebrities and influencers equally influential?
How much influence does a celebrity’s courses that will be in high demand in 2023 post have compar to an ordinary influencer’s?
According to a survey, the percentage of people who actually took action after seeing an Instagram post was 39% for celebrities and 38% for influencers, so there isn’t much difference.
However, there is variation between categories, with fashion and cosmetics tending to be bas on celebrity posts, while food and drink tend to be bas on influencer posts.
Key points for using influencers
It is no exaggeration to say that the canada cell numbers results of influencer marketing depend on the selection of influencers. It is most important to choose an influencer that is suitable for the product or service being promote.
No matter how many followers an influencer has, if they do not match the product or service, it will not be effective.
The selection criteria are as follows:
- Number of followers
- Age and attributes of followers
- What influencers usually post
- Reactions from followers to posts (likes and comments)
- Influencers’ areas of expertise, values, personality, and lifestyle
The next important point is to leave the job to the influencer once you have request the job.
If you force the influencer to say what you want to say or use the words you want them to use, and the influencer’s worldview is dilut, the result will be that there will be no good reaction.
This is because many followers follow influencers because they like their everyday worldview. It
is okay for the person in charge to be involv until the influencer fully understands the merits of the product or service, but the way the PR is express after that should be left to the influencer.