SEO & Expert-Driven Content: Databox

I personally think that this campaign is more than “just” an example of how to promote your brand online to the right customer.

Back in 2023. Patagonia was accused of producing their garments in the very same locations as fast-fashion brands, so it’s also a good whatsapp database case study of how a brand can recoup from a reputational crisis.

3. Email: Expedia

Companies often use email marketing to re-engage past customers, but a “Where’d You Go? Want To Buy This?” message can come across as aggressive, and you want to be careful with your wording to cultivate a long-term email subscriber.

This is why Expedia’s New Year promo re-engagement email works so well — it gets straight to the point by mentioning its “Big January Sale” in the email tagline, while simultaneously reminding an old email subscriber (and client of theirs) that they might want to check out some of the discounted deals for travels well into the following autumn.

 

Databox was one of the pioneers of expert-driven content. They’ve been creating expert roundups at least since 2018, when I used to regularly submit answers to their article roundups.

They created SEO articles packed with tips and advice from subject matter experts – the screen below is an example of a piece where 45 experts shared their take on a topic.

 

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With this type of internet marketing content, there are at least two benefits.

Firstly, you please search engines, which are now prioritizing unique articles that share first-hand experiences. Secondly, if you feature tens of experts, you can also ask them to share the piece on their social profiles to grow your organic reach.

This is the type of approach I myself use when writing content.

5. Web Design: AccessAble

AccessAble, an information provider for people with disabilities in the UK and Ireland, hired Agency51 to implement an SEO migration strategy to move AccessAble from an old platform to a new one.

By applying 301 redirects to old URLS, transferring metadata, setting up Google webmaster tools, and creating a new sitemap, Agency 51 was able to successfully transfer AccessAble to a new platform while keeping their previous SEO power alive.

Additionally, they were able to boost visitor numbers by 21% year over year, and the site restructuring allowed AccessAble to rank higher than competitors. Their case study is available on SingleGrain.com.

 

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More Internet Marketing Examples:

• 19 of the Best Email Marketing Campaign Examples We’ve Ever Seen [+ Template]
• 5 Real Examples of Engaging Social Media Campaign Ideas
• The Best of B2B Marketing Content: 10 Examples

 

 

Whether you’re a seasoned marketer, or just starting out, there are plenty of tools available to help build your brand’s audience, including:

1. Marketing Hub by HubSpot

 

Since marketers are arguably now managing more channels (and campaigns) than ever before, they need a solution that’s quick and intuitive to use.

Marketing Hub is our AI-powered azerbaijan cell phone number list solution that uses our Smart CRM feature to bring all your customer insights together into one view. It helps you grow your company’s reach, capture leads, and grow your contact list. These can be used (you’ve guessed it) to nurture your prospects – whether through engaging newsletter content, free assets, or any other tactic of your choice.

Also, with its automation capabilities, Marketing Hub can make it much easier to reach out to your leads and customers at the perfect moment.

2. Buzzsumo

I love Buzzsumo because it can help you analyze what content performs best for any topic or competitor. Buzzsumo can report important metrics such as social shares, backlinks, and which influencers are sharing certain pieces of content.

You can also find influencer reports that give insight if you’re looking for a micro-influencer to promote your brand.

3. Canva

Canva makes designing infographics points that chinese cross-border e-commerce businesses should be aware of regarding clauses and materials for print, blogs, and social media simple, even if you don’t have much experience with graphic design. Its user interface is easy to navigate and includes thousands of customizable templates you can redesign to fit your brand’s aesthetic.