Online Marketing Examples
There are hundreds, if not thousands, of online marketing examples to inspire your next internet marketing campaign.
Here, I‘ll dive into real world examples whatsapp database of social media, email, SEO, and website marketing methods. I’ll also include links to additional blog resources at the bottom, for even more exceptional ideas.
1. Social Media: #TheFaceof10 from Dove
In 2024, Dove launched an educational campaign to raise awareness about the societal pressure young girls face to look a certain way. The campaign highlighted the troubling trend of young girls adopting multi-step skincare routines to maintain youthfulness and glow.
To combat this, Dove invited numerous influencers, dermatologists, and academic experts to help promote a healthier self-image among youngsters, with even Drew Barrymore supporting the initiative.
The campaign was focused mainly on armenia cell phone number list social media, especially TikTok, where influencers shared videos showing what a child’s face should look like– bright and playful, decorated with colorful tints, glitter, and stickers, not retinol.
Source
A TikTok video posted by Drew Barrymore putting glitter on her face was liked by 27k and got 396 comments – pretty impressive!
Source
2. Social Media: Patagonia’s “Buy Less, Demand More” Campaign
One of the boldest campaigns I’ve seen points that cross-border e-commerce businesses in 2024 was one from outdoor wear and gear brand Patagonia. The company, which has always communicated its dedication to sustainability and eco-consciousness, decided to launch a series of Instagram and YouTube videos and posts with the #WornWear tag.
The message Patagonia wanted to convey was that not every piece of worn-out garment needed to be tossed into the garbage bin. Instead, they wanted to spread awareness on how to care for (and, when the time comes, repurpose) their favorite clothing.
For this purpose, they partnered up with sports people, activists, farmers, and other real-life Patagonia clients who shared their stories and how the company’s apparel accompanied them in their daily lives.
Each of the videos released to YouTube garnered hundreds of thousands of viewers, with some even exceeding 1M.