Audience Profiling Best Practices

For instance, let‘s say you’re creating a new advertising campaign related to a social media listening and scheduling tool.

You might first leverage Ahrefs or another whatsapp database keyword explorer tool to determine questions people ask related to a given search query. In this example, I searched “social media tools” to find similar questions related to the search keyword:

 

I also searched “social media tools” on Google and looked at the People Also Ask feature to dive deeper into questions, pain points, and challenges related to social media tools:

 

Combined with your qualitative, customer-focused research, you’ll be able to uncover the biggest challenges of your audience, and how you should tailor your campaign to target those pain points.

4. Collect psychographic data using Google Trends or influencers in the industry.

If you work for a B2C company, consider consuming content from top influencers in a given industry to determine psychographic data for your audience profile.

For instance, if you’re selling fitness belize cell phone number list gear, take a look at the social profiles and blog posts of top fitness influencers. What do they care about? What do they value? What activities do they do on a given day? These characteristics can help you round out your audience profile.

If you’re working for a B2B company, you might read industry case studies, check out reports, or join webinars to determine the interests, values, and behaviors of your target persona within a given industry.

There‘s been a lot of talk and ideas here today — let’s wrap up this party with a list of rapid-fire best practices for your profiling process.

Get specific.

It’s the most obvious best practice, but it needs to be said: your profile should be as specific as possible. This is essentially a character that represents your audience, and you need to know them as well as you know a character in a book or television show.

Be specific and add as much dimension and humanization to them as possible. Refer to them by name (Maria, Andy, Natalie, etc.) in your marketing and sales meetings.

Spotlight the causes they care about.

Statistic: 82% of shoppers say that they reasons why internet advertising is becoming mainstream prefer to shop from a company with values that align with their own.

In order to show your audience that you have aligning interests, you need to know which causes they care about.

Athletic Andy cares about the environment, and Marketing Maria cares about community. If your brand shares those values, then displaying that in your campaign is incredibly powerful.