You can go back to your market research and click on your competitor’s product URL. Check product descriptions and list product pros and cons. You can also look at the reviews section to see the advantages and disadvantages of the product from a consumer perspective.
It’s also a good idea to look it up on social media and see how your competitors are marketing or advertising their products.
3. Identify your strengths
Your strengths could be about the efficacy of the product itself, your competitive pricing, or it could be about the freebies you give your customers.
4. Know your weaknesse
It’s also important to be aware of your weaknesses so you don’t mention them in your marketing. Alternatively, knowing your product’s weaknesses will also help you find complements.
If your product is better in terms of quality, you can market your product by comparing the results of other brand X with your brand.
For example, if you sell whitening soap, you could record a video of washing your hands with brand X soap + the effect vs washing your hands with brand name soap + effect.
Identify Your Target Audience Segment
You can go back to your buyer personas and use the data you have collected there to segment your target audience.
This target audience segment will Latest Mailing Database be useful as you optimize your campaigns and ads for product launches.
Since most buyer personas are generic, to finalize your target audience segment you just need to improve it further.
Add the following to your buyer persona:
- Demographics
- Different pain points for each target audience
- How your product can handle it
Create And Publish Product Listings
To optimize your product listings for optimal conversion rates, you’ll need the following:
- Hashtags
Add relevant hashtags to your product descriptions. Thus, your product can be seen more by potential buyers who are looking for products by category.
For example, if you sell face masks on Shopee, you can add the hashtag.