Recently, Google published a guide to its current and no longer in use positioning systems . This information is key if you are interested in positioning yourself in this search engine. In this document, they also show new terminology, since it differentiates between ranking systems and updates. Keep reading to learn more! Table of Contents…
Add structured data to your pages, this helps search engines display your images as rich results. Google Images can display structured data for product images, videos, recipes, and image metadata. Post: Guide to increasing reach on YouTube Tips to improve your pages with visual content Google recommends that, apart from optimizing the images themselves, you…
That they differ from the rest by being part of this new family. As for the brands that are interested in these groups, they want to get closer and get to know them better through customer opinions . They are also interested in promoting loyalty and generating engagement . Companies take advantage of these spaces…
Learn how to create a brand community and what its benefits are. You can understand it as a space for communication between the brand and consumers, and between the customers themselves. But this concept goes further and seeks to generate a real connection and sense of belonging. Table of Contents What is a brand community?…
Below we give you some tips on how to optimize your images for search engines , if you do this work properly you can improve your SEO. Keep reading and find out how to improve your website! Table of Contents How to optimize your image Why is it important to optimize the images on your…
For those who are dedicated to creating written content or for those who would like to do so, but do not know how to start, we bring you some recommendations for writing content on websites . These tips will serve as a guide to write correctly. La Feliz and the main tourist destinations in the…
It may seem obvious that writing for websites should not have spelling or grammar errors, but it is important to remember this and pay special attention so that it never happens. Invite the reader Knowing the purpose of the website is very important when writing. In this way, phrases can be in the text that…
In the world of online marketing and SEO there are many concepts that you must handle, one of them is anchor text . Today we will talk to you more about this topic, the types of anchor text and how to use them for web positioning. Table of Contents What is anchor text? Types of…
Although with 2,000 million users, the Google engine is not the only search engine that users turn to. Marketing agencies are already betting on alternatives that, despite ensure great visibility being less popular, gather a large and varied traffic that must be taken into account. Only Bing and Yahoo! They account for 11.4% of total…
A reliable website has a better chance of ranking at the top of the search engine than others. Authority is one of the factors that search engines take into account to establish the ranking. Based on this, we want to evaluate how to increase the authority of a website . Keep reading so you know…
Keyword study is not a whim of SEO specialists. On the contrary, defining the keywords for each page of your site leaves you one step ahead to position yourself in search engines. But what happens when you repeat the terms in more than one URL? This is a problem that few pay attention to from…
Do you want to appear in the first position in Google results? Not only do you have the option of positioning your website in first place, there is a place higher up, it is the snippets or featured fragments . Keep reading to know more! Table of Contents What are featured snippets or featured fragments?…
