Once the topics to be covered have been established and a coherent editorial plan drawn up, we proceed to identify the other related contents within the website which should be linked from , to also transfer value to the pre-existing internal pages. Text optimization helps businesses become relevant to their audience’s information searches, with ever-increasing competition. Furthermore, writing from an SEO perspective allows you to be understood by search engines and satisfy people’s needs. I am aware that there are already a lot of articles online that talk about SEO Copywriting and how to write optimized content that search engines like . But all the ones I’ve seen, in my opinion, have a flaw: they DO NOT IMMEDIATELY make you able to understand EVERYTHING that needs to be done, because they take a lot of things for granted. And in this way, they risk being of little use to those approaching the topic as neophytes. I’ll try to fill this gap with this guide.
The elements to consider when writing from an SEO perspective
Let’s start from the base. Examples of content created in an SEO oriented way include: presentations of products and services site information materials articles for the blog Phone number data pillar pages (very long and exhaustive articles around a given topic) guides video infographics landing pages for advertisements Although all of this content can be SEO optimized , the term SEO content or SEO friendly texts mainly refers to blog articles. Content can be very useful for people even without being optimized for search engines. The important thing is to study the needs of your audience to be able to produce materials that are able to respond to their needs, better than those of the competition. Copy and SEO: enemies or friends? The elements to consider when writing from an SEO perspective Writing SEO optimized texts is important because it allows you to make the most of the potential of a content. In this way the text can be useful for the intended audience and, at the same time, position itself well on search engines . SEO optimization occurs on three levels: On-page SEO : the optimization of web page elements according to Google’s “parameters”. Off page SEO: the increase in site authority signals from external sources Technical optimization : the optimization of the technical factors that influence site performance SEO texts can be textual content , but also videos or podcasts , depending on how our audience prefers to consume them.
How to write SEO optimized content: 3 steps
An aspect as banal as it is FUNDAMENTAL for writing EFFECTIVE content in terms of conversions (because SEO is ok and being first on Guggol, but here we all want to sell more Caseno Email List concerns the choice of the RIGHT topic on which to write our content . Because it is clear that if you write something that your potential customer is NOT interested in, then you can optimize it as much as you want and put all the keywords you want in it but it WILL NOT work. So the first question you need to ask yourself when preparing to write new SEO optimized content must be: what are my potential customers interested in ? I suggest 3 ways to find out : Write down your customers’ questions : it may seem banal and obvious to you, but this is actually one of the most useful and effective techniques for writing content that your customers like . Because for every customer who asks you a question, there are most likely others who you haven’t met yet but who have the same doubt and who, perhaps, are looking for answers on Google . Use Answerthepublic : Answerthepublic.com is a very precious tool that with two simple clicks helps you quickly discover what “informative” searches users make on search engines.
