Microsoft Ads (formerly Bing Ads) is a PPC or Pay Per Click advertising platform for Bing, Microsoft’s search engine and allied sites, the second most after Google. Your ad may appear at the top or to the right of the search engine, also in Yahoo and MSN Search. Its operation is very similar to that of Google Ads. Companies create their ads on the platform, select keywords that help them position the advertising, the target audience, days or hours and demographics. Being a PPC platform, the advertiser places a bid on how much you are willing to pay for each click on your ad. Bing runs an auction that determines which ads are shown.
Diferencias entre Microsoft
For example, if you bid on the word “women’s clothing,” you will compete with others doing the same. Each one indicates how much they are willing to pay. The advantage Pakistan Phone Number List of this type of advertising is that you only pay if people click. That’s why you’ll want your ad to show only to your target audience. Advantages of using Bing Ads for your marketing strategy Although Google remains the king of search engines worldwide (84% of the market), Bing is in second place with 10.51% as of .A ccording to data from Statista , up almost 2% in one year. Although there is a big difference, there are many who use Bing, in December 2023 there were 1.3 billion people . Betting everything on a single platform is not always advisable, there is a portion of the target audience that uses Bing as a search engine.
How to create an ad Step by step to configure
Bing is widely on computers, so you should use it if your audience is this type of user. Giving Bing Ads a try can bring many benefits to your company, including: Get UK Phone Number List traffic: it is an ideal technique to increase your web traffic . On Bing, 13.9 billion searches are made monthly in the world. In addition, it is Google’s default search engine and Cortana uses it. Less competitiveness: since there is so much ignorance about this platform, few companies bet on it. So it is less with ads. This will allow you to more effectively reach people who belong to your target audience and are on Bing. You can import your campaigns: this feature makes your work significantly easier, since you don’t have to start from scratch in Bing Ads, you can import from Google Ads, Facebook Ads and Pinterest Ads.