Responsible for communication in a crisis
The brand’s reaction was to sue the vlogger to court, demanding PLN 150,000 from him. Internet users supporte the cook, and even Newsweek, Rzeczpospolita and Gazeta Wyborcza wrote about the case. Eventually, a settlement was reache, but Sokołów, as an Internet censor, certainly made it onto the list of the worst social meia crises. Act…