As a tip, make your content fun to read. Use quotes, images, videos, infographics, any type of resource
that you think will make reading enjoyable and informative.
Don’t believe content without a strategy. Detect your user’s needs and satisfy them with information.
And, if for some reason you feel that Panda may be penalizing you , you can check the status of
This site also serves to verify the status of your content according to Google Penguin evaluation parameters .
Google Penguin
Google Penguin was launched in April telegram number list 2012. The launch of this algorithm
managed to affect sites that tried to manipulate their positioning through artificial links in 3.1% of
English-language queries.
So, Pingüino is based on avoiding low-quality links. Its proposal is to suggest that we have natural
links on our sites that the user would also like to access and share.
The selection strategy consists of promoting healthy link building , using links from other sites that
truly provide necessary information and value to people.
If you pay to be listed on other sites, Penguin also advises that you should use sites where the public
wants to find you. Otherwise, you will be penalized.
What to do to enhance social link building ?
First of all, it is valid to adopt as guaranteed pix: a modality that promises to replace the credit card a premise: Quality must be greater than quantity.
Google Penguin focuses on off-site factors, which is why it is so important for this algorithm that you
create valuable relationships with other blogs or sites.
Of course, it’s not about getting a large number of links that don’t provide anything to your user.
Google Penguin has its sights set on this. It’s better to focus on building good links, even if they’re few.
To achieve building relationships:
- Add buttons on social networks so people can share your content
- Create communities on social networks, for example
- Promote the contents
You can check if you have been penalized by the Penguin, using the following
It is important to verify this information, not only because you may engage in this bad habit, but
because you may become a victim of it.
Google Hummingbird
Google Hummingbird is the name b2c phone list of the platform that Google launched in September
2013.
The name of the algorithm refers to the accuracy and speed with which the meaning behind the words
in a search is interpreted.
In this case, Hummingbird does not penalize the sites , but it does classify and favor them
according to the intentions behind the keywords used by the informant and the user’s need for
knowledge.
So what is it based on?
In reading the context.
Can a robot do this?
To a large extent, people construct their searches using phrases that go beyond simply typing in the
keyword. That is, Google now understands variables such as where, what and how , in the
company of a phrase that does not necessarily contain the keyword, but rather synonyms.
This is called semantic searches . That is why it is important for us as editors to also
use long tail keywords .
Google Pigeon
Google Pigeon is an algorithm that was launched in July 2014. Like the hummingbird, Google Pigeon
does not penalize, however, it organizes searches focusing on the relevance of geography.
Search engine positioning parameters
- The distance
- The location
From the user to your business, of course.
The pigeon organizes the results when the user’s searches focus on food or services, for example. The positioning that the algorithm makes depends on the record that is kept in Google maps.
Google Pigeon provides users with maps showing multiple business locations near their geographic location.
In summary
- Panda focuses on site quality. It looks at the content, how it is displayed, and whether it offers
- value to the user.
He has a kind of obsession with the quality of texts, he doesn’t like copying and he doesn’t tolerate bad
spelling. Anyway… watch out for Panda! Wherever you are, whatever you do, Panda is watching you!
- Penguin Look for spam and links inside and outside the site that do not provide anything to the user.
It is said that before working for Google he trained the penguins of Madagascar. He is a relentless
detective who pursues the infamous gang of BlackHats who falsely increase the metrics of their
domains. It is not that he is a moralist, he simply had to do that job and he is a bit of a vigilante, he
does not like or accept that the user’s space is invaded. He is very strict with that, if he finds out he
penalizes you. The Penguin knows what you did last summer.
- Hummingbird evaluates searches and ranks them based on what is relevant to the context
- the user has in mind.
It is perhaps the female part, instead of looking for problems and punishing people, it tries to
understand the user’s conversation in order to give them the most specific answers possible. In other
words, it filters based on the Internet user’s history of interests. The Hummingbird sees beyond the
words, in places where most people speak before listening, the Hummingbird exercises semantics, the
art of understanding what is being said. Imagine what the world would be like if it were only about
monitoring and penalizing. Luckily, the Hummingbird exists!
- Paloma brings the results that have to do with geographic location.
Surely the scientific mind of the group, the Pigeon has a high vision of things and knows the location
and distance perfectly. Without him, the other three would be a bomb of emotions without direction.
The Pigeon is the ground wire, the point of contact between the real user and the virtual user at a
specific geographic coordinate. They have excellent sushi in Hong Kong but it is on the other side of
the planet, the Pigeon knows the ten best Japanese restaurants within a mile of your house.
The 5th element
The Owl – 2017
Launched last year and starting to become part of the user experience routine, the Owl, like the
wisdom it represents, is about holistic reading and prevents unpleasantness from creeping in.
It is more than an intelligence, it is an artificial wisdom that integrates what is interesting with what is
appropriate. It is a fair judge and it also penalizes.
Their main job is to increase the quality and authority of content . The false, the misleading,
the things that claim to be but are not, the invasive and the inopportune have no place in their eyes.
And they not only look for them but also offer feedback forms to guide their work. They make it easy
to report these types of situations.
Panda counts your bounce rates, Penguin watches you all day, Hummingbird puts itself in your place, Pigeon tells you the coordinates and Owl connects the dots. Together they monitor and influence the position of a web page in Google results.
Other algorithms
This time, we focus on talking about the animals that Google uses to refer to 4 of its algorithms, however, Google has others such as:
- Caffeine: Launched in 2010, it is responsible for offering faster indexing of information to provide results.
- Freshness Update: A 2011 update that began to give importance to the freshness of the content.
- Query encryption: In 2011, Google began encrypting searches, that is, hiding data using passwords. This is where the term not provided was born , which warns users about unsafe spaces.
Mobile-friendly
Mobile devices have become an authority in the world of possibilities.
In the old days, computers stayed at home and were like relics that we looked after. Then came the system installed in cell phones and here we are now, with our (mini) computers jumping from here to there without any fear of them breaking.
We don’t know which one, whether it’s the Panda, the Penguin, the Hummingbird, the Dove or the Owl, or maybe another more low-profile trio that they are:
- Caffeine that monitors indexing
- Freshness Update: which rates the topicality of the content
- Query encryption: works with cryptography and alerts users of unsafe spaces.
Ultimately, we don’t know which of them, maybe all of them, monitor the adaptability of your page to mobile devices. That’s why you must always be alert because search engines find you, and the algorithms are constantly being updated. For example, Panda has already had more than 30 updates and Penguin 7, between confirmed and unconfirmed.