Bing, Baidu, Yandex or Yahoo!: why SEO can (and should) migrate toensure great visibility

Although with 2,000 million users, the Google engine is not the only search engine that users turn to. Marketing agencies are already betting on alternatives that, despite ensure great visibility being less popular, gather a large and varied traffic that must be taken into account. Only Bing and Yahoo! They account for 11.4% of total…

Featured Snippets: What are they, why are they important and how to optimize your website?

Do you want to appear in the first position in Google results? Not only do you have the option of positioning your website in first place, there is a place higher up, it is the  snippets or featured fragments . Keep reading to know more! Table of Contents What are featured snippets or featured fragments?…

What is Google EEAT and how to improve it on your site

If you want to position yourself in search engines, especially in Google, you must know what they themselves recommend in documents such as the guidelines for search evaluators. Where one of the aspects that has  the most importance in recent years is the experience of the content creator, with respect to this it is key…

The importance of web architecture in SEO

Relationship between web architecture and SEO The importance of web architecture in SEO Iindexing and crawling user experience and usability Optimization of the internal structure of the site You can improve your authority with topic clusters You will get Sitelinks from Google Prevents keyword cannibalization Key elements of a good SEO-friendly web architecture Use a…