“Coronavirus” has perhaps been one of the most used terms in the headlines of the last two years, because – as you already know – the global pandemic has completely changed the way people relate to each other, to their homes, to work, to their own bodies and to food; in short, everything has been rethought. This implies new social and consumer behavior.
To understand this new behavior, Kotler (2021), one of the world’s leading names in management and marketing, launched his book Marketing 5.0, with the aim of bringing up-to-date studies on new ways of communicating. After all, communication is one of the foundations of all relationships between people and brands, and if we don’t know what our consumers are up to, we’ll invest time and money in something ineffective. But don’t worry, because next I’ll tell you what Kotler has to offer in this new edition of marketing.
WHAT IS MARKETING 5.0
After the renowned studies of Marketing 1.0, 2.0, 3.0 and 4.0, author Philip Kotler brings us Marketing 5.0. If before the marketer country email list understood the consumer as passive to the offers, the production and communication model began to undergo significant changes, until the arrival of Marketing 4.0, which understands its audience as a niche of people with specific behaviors and demands for products and services that agree with their lines of thought and also with their routine. Having, as a great help in this episode, digital marketing, a strong ally when it comes to relationships.
Connect emotionally with the customer
In Marketing 5.0, our newest object what are the benefits of customer reviews of study, which came out this year (2021), it tells us about the importance of digital in people’s and brands’ lives as a great source of information. That’s right! In this stage in which we live, consumers are increasingly seen as individuals and are demanding in relation to the communication offered to them and made possible by digital platforms that allow more specific segmentations in relation to their tastes, behaviors and also advertising objectives. In other words, it’s technology and human beings working together.
Support social and environmental causes
According to the author, technology is here to uab directory detect patterns, store data, find people, interests and behaviors. Human beings, in turn appear with the intention of designing strategies, questioning. Finding creative solutions to approach consumers and mainly. Being empathetic towards others so that in this way they can create stronger and more sincere emotional connections.
In this way, Kotler tells us that brands, as influencers of behavior, should be interested in:
Transform consumers into brand ambassadors
>>>>>>>>>>>>>Finally, Marketing 5.0 shows us how people are more concerned and careful about themselves, where they live, what they consume and who they consume it from. We can see an intensification of a trend already expected from the new generations. In relation to responsibility and now, prepare for this demand. Because in the same way that brands have more information. The public also has it and will do its part to pressure brands in relation to their role.