Customer reviews can help businesses:
1. Build trust
Customers prefer to buy from brands they trust.
In fact, 46% of U.S. consumers are willing to pay more for trusted brands, according to Salsify’s 2022 research.
Image source: Chili Piper
This shows how important it is for special database brands to position themselves as trustworthy.
Positive customer reviews can help build that trust.
When potential customers see positive reviews from other customers, they are reassured about the quality of the product and the reliability of the company.
2. Improve your local visibility
Customer reviews can directly influence your company’s online visibility.
By collecting them on customer review websites, you can increase the chances of your company profile being discovered by your target audience.
Customer reviews can also influence a business’s ranking in local search results.
As?
Because customer reviews directly influence a business’s ranking on online review sites like Google Business Profile (GBP), Yelp, and Tripadvisor.
Search engines often pull information from these sites for local search results.
And Google has clearly stated that it takes into account the number of reviews and the GBP review score when determining local search rankings :
For example, an Indian restaurant in New York with more reviews and a better overall rating on its Google business profile might rank higher than its competitors.
However, customer reviews are only part of the equation. Search engines take into account many other factors when determining local rankings.
Creating and managing your company profile on various customer review sites is a good practice, but it can be difficult.
Imagine the time and effort you would have to spend monitoring your presence on these platforms.
Or you can use Semrush ‘s list management tool .
Streamline the entire process by what is an api system and how can it help your company? centralizing management of your business listings across multiple customer review websites.
So, whether you want to create profiles or manage customer reviews on different review sites, the Listing Management tool can help you simplify these tasks and improve your online presence.
Increase your local visibility
with the Listing Management Tool
3. Drive more sales
Positive reviews can also increase customer spending.
As more potential customers discover your business online and find it trustworthy, they are more likely to purchase from you. Driving more sales and revenue.
Therefore, it is fair to say that customer reviews play a vital role in helping businesses grow.
Businesses should get into the habit of collecting feedback from customer review sites. But which sites should you focus on specifically?
Here are the top 10 review sites where you can collect these opinions.
Top 10 Customer Review Sites for Your Business
1. Google Business Profile
Google Business Profile (GBP) is a free tool that allows businesses to manage their online presence and improve their visibility across Google services, such as Google Search, Google Maps, and Google Shopping.
For example, if you search for “best Indian restaurants in Manhattan” on Google, you’ll get a result like this:
This is called Google Local Pack (or Map Pack.)
It is a search engine results page (SERP ) feature that displays top local businesses for location-specific queries in search results.
Google builds Local Pack results from Google Business Profile listings, so it’s good practice to encourage your customers to leave reviews on your GBP.
Since Google is the starting point for many people searching for or evaluating local businesses, it is a perfect opportunity for these businesses to attract more customers.
By managing your Google Business Profile , you can help your business appear when someone searches for your business name or conducts a local search related to the products or services you offer.
Some of your competitors’ Google Business Profiles may already be ranking for queries specific to the location you want to target.
To compete with them, optimize your business school email list listing with relevant information such as phone number, address, photos, hours, videos and more.
Creating and optimizing your Google Business Profile can help your business appear on Google Maps.
By adding your products to your Google Business Profile, you can also have them appear in Google Shopping for keywords specific to your location.
2. Facebook
Facebook is the most popular social media platform , with billions of active users.
In addition to scrolling through their feeds and communicating with loved ones, people also use Facebook to discover businesses.
Creating and optimizing your Facebook business page represents a huge opportunity for local businesses, especially if your target audience uses Bing.
Because?
Because Bing uses Facebook reviews for its local search results.