To clarify this point, let’s look at each one separately. You’ll be impressed by what they both do to optimize lead management:
Lead nurturing
First of all, lead nurturing, as you may asia mobile number list have noticed, is one of the key stages of the lead management process because, in a nutshell, we must give our prospects the information and content they want to obtain in order to take them to the end of the funnel.
And, 96% of visitors who arrive at a website are not yet ready to buy, so these actions are essential to encourage them to buy the product and foster leadership in your business.
On the other hand, among other important points of lead nurturing for this process we find that:
- Companies that excel at user nurturing generate 50% more sales leads, at 33% less cost.
- Targeting users with content relevant to their position along the sales funnel produces high conversion rates of 72% .
- Well-nurtured leads have a 23% shorter sales cycle.
Lead scoring
Lead scoring is the process of classifying how to sell in installments without the risk of default a potential customer’s sales readiness using a predetermined methodology. It follows certain specific parameters.
First, we look to determine what criteria or data points indicate a sales qualified lead and then assign point values to each, ultimately leaving a final score for each lead.
Now, for lead management, a scoring system allows us to remove the subjectivity from this whole process and really understand which users have the best chance of conversion.
Ultimately, lead nurturing and scoring are two of the best ways to convert our buyer personas into Marketing Qualified Leads or Sales Qualified leads; this is why 74% of companies say that this conversion step is their top priority.
That’s all for now!
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