8 tips to outsmart the FB algorithm

At the beginning of the year. brands on Facebook were startled by the announcement from Menlo Park . That the largest social network in the world would  8 tips to outsmart  adapt its News Feed to a new algorithm. And although since then this announcement . Has been overshadowed by a number of other topics related to Facebook. it is worth taking a look back at what the new algorithm actually brought us . Facebook has not had an easy time.

 

Of course, Facebook had a lot of problems

In previous years, but in the light of the latest revelations , they all start to make new sense. and it does not cast a positive light on the social network Indonesia WhatsApp Number Data at all. The scandal with Cambridge Analytica, the subsequent questioning of Mark Zuckerberg in the US Congress, 8 tips to outsmart  accusations of the media and tech journalists of insufficient preparation for GDPR . Of trying to extract as much information from users as possible. All this covered the fact that at the beginning of the year he mentioned .The most in connection with Facebook – a new algorithm that was supposed to focus. More on interpersonal relationships and take ammunition . Away from brands and their FB pages . Some time has passed since the new algorithm was rolled out.

What have we learned in the meantime

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Brands, and media,” certainly increased .The pressure on many a marketer.  He imagined the future of his brand with horror .  The 8 tips to outsmart entire business plan built on FB communication Latvia Phone Number List goes to the bottom like the Titanic. But! If read carefully, Zuckerberg’s status also contains some hints on how to deal with this situation. Let’s go back to Zuckerberg’s status and notice the sentence “The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.” Which word from this sentence is important? That’s right, the last one! Groups . Create a Facebook group to serve as a community base.  Then share your content to these groups as well. Groups are great because they create a sort of micro-space where people interact, discuss and contribute to a chosen topic.

Behind the scenes information Interview with German team patron Milan

Copywriter in an agency looks like? Behind the scenes. You like to take a peek under the hood? Look forward to the five-part series, in which I will gradually interview my colleagues. We start with an interview with Milan  – the patron of the German team. “I have great ambitions. My vision is a brick-and-mortar branch in Germany.”

 

That definitely does not take anything

Away from his skills and experience. With her excellent German, excellent  communication skills and the art of seeing things in wider contexts, she is currently leading India WhatsApp Number Data the German team at  , and very successfully. Milan regularly speaks at conferences .  Ecommerce Summit, Behind the scenes Expo, where he imparts his knowledge of the German market to the audience.

 

What exactly does your position entail

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I cover the German team, I try to be a support for others and share know-how with them. Who do you work closely with from  or who is a member Italy Phone Number List of the German team? There are four of us in the team and each one is in charge of one sphere. Thea creates content and proofreads. Behind the scenes  Martina note Martina  is in charge of the technical side of SEO and Jana  deals with link building and . How does communication with clients take place? Do you travel abroad a lot with the team? We all have active German and English. The prerequisite for this job is to know both languages ​​at least at the B2 level. The majority of orders are made by clients from the Czech Republic who are aiming for the German market.

Like on an SEO blog Checklist & video interview with successful bloggers

Would you like to increase traffic to your blog without investing thousands in advertising? Would you like to acquire new and relevant readers? Focus on your blog’s SEO! We have prepared an SEO checklist for you, which you can implement without the assistance of specialists .Like on an SEO blog which will significantly help you achieve higher traffic from organic results. Today, the blog is a regular part of company websites and e-shops. An individual who runs a personal blog and aspires to become a “full-time blogger” must really work hard to succeed.

The blogger pond is quite

Full and new fish are added every day. Blogging is not dead – meme Whether you write a blog to promote products, for pleasure, entertainment Hong Kong WhatsApp Number Data or money, you need to realize that a blog was, is and will be a sales tool . It doesn’t matter if he sells your products, know-how, personal brand, opinion or idea. Like on an SEO blog Your blog SELLS and without customers (in the blogging world, rather visitors) it has no one. We have already revealed fourteen tips for popular content (for your blog). Although the creation of quality content is the alpha and omega of your blogging career, its promotion/communication is the second, no less important component.

Admit it yourself what about

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A great article when no one knows about it? Two priceless pieces of advice without which even good SEO will not work 1. Persevere If you write a Iran Phone Number List personal blog out of necessity and not for pleasure, sooner or later you will stop writing. Therefore, write only if you really want to and have something to say . Like on an SEO blog Don’t give up if the blog’s readership is low at first. They all started from scratch. If you create valuable articles and have good SEO , your audience will find you! Persevere! And in case you sometimes feel like “wrapping up” your blogging career, stick the main benefits of blogging on your bulletin board, which will give you (lost) motivation.

What should an ideal SEO report contain

Reporting is an essential and very important part of any SEO project. If you’re doing your best for your client, but you can’t communicate it clearly, What should an it definitely won’t strengthen mutual trust and will probably make it harder for you to defend the next planned steps. In the worst case, you will lose the client because he will not see a clear plan to fulfill the set KPI. The goal of reporting is to present the status of the project in such a way that the client understands how things are currently going.

Is it growing stagnant or declining

What are the causes of this state and what effect do the steps taken by a paid SEO specialist have. Unfortunately, SEO as such has only ever had the same Greece WhatsApp Number Data reputation as insurance, mainly because it enjoys the reputation of being a trivial field that everyone learns by reading a few e-books. We want to give SEO the weight and importance it deserves, which is why we want to be completely transparent with our clients. Also for that reason, we decided to show what our reports look like, which is not usual on the Slovak  market. What should an The following paragraphs will show you what  SEO reports look like. What do our SEO reports contain? The form of SEO reports can be different and should always correspond to the individual needs of the given project

The purpose of the given report

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The recipient of the report and especially the set measurable goals of cooperation. In Indonesia Phone Number List today’s article, we will omit all special or irregular reports and focus only on those that we send to our clients regularly at the beginning of each month. What should an I consider it important to emphasize that we always the final form of reports to each project. However, the values ​​listed below generally form the basic framework of all our regular reports. For many of our clients, we naturally focus on completely different metrics, but the purpose of this article is to show the most common ones. A few basic data for an introduction: We create reports automatically in Google Data Studio to the maximum extent possible .

17 of the most popular Prague cafes Which of them have you already visited

Where to go for the best coffee in Prague? Where do they serve the legendary a toast, delicious 17 of the most popular  pumpkin brownies or great coated sandwiches in both sweet and savory ways? What will take you back hundreds of years and where, in addition to delicious coffee, you can buy sneakers or do some sports? I wrote a list of 17 of the most popular Prague cafes , which are definitely worth a visit.

Inspire you and I will be glad

If you share your tips. There are never enough great businesses!  1 For the legendary Germany WhatsApp Number Data toast and Match Latte at  Location    brad 4, Prague 2  One of the most notorious and popular places for brunch, coffee, dessert and dinner is definitely The combination of Asian cuisine with a bohemian environment was a hit. Thumb up! Great coffee and a varied menu of dishes guaranteed. Anyone who has tasted their  toast will surely confirm that it is legendary. Now 17 of the most popular  another novelty has been added to the menu – sweet toast! It is on a homemade yogurt base, lined with figs, passion fruit, drizzled with honey and sprinkled with nuts. So if you want to sweeten your life a little, you’re definitely not missing out. # 2 For a cultural, artistic and gastronomic experience to  block Location:  31, Prague 7 In the very heart of Hole hides a multifunctional refuge called  block . In the street between  31 and  32 in Prague 7 you can go for coffee, dance, buy sneakers, go to the cinema, occasionally also to a fair, a small fair and other interesting events.

There’s something going on

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In  block every day, so there’s something for everyone! Take a look at their list of India Phone Number List promotions. The list will definitely come in handy for long winter evenings.  3 For a 17 of the most popular selection of coffee at La Café Location, In the very heart of  hides a multifunctional refuge called  . In the street between  31 and  32 in Prague 7 you can go for coffee, dance, buy sneakers, go to the cinema, occasionally also to a fair, a small fair and other interesting events. There’s something going on in every day, so there’s something for everyone! Take a look at their list of promotions. The list will definitely come in handy for long winter evenings.

10 foreign blogs that every copywriter should know

Copywriter = eternal student. Do you agree? However, only those who regularly follow trends 10 foreign blogs and expand their horizons beyond the borders of our country will remain at the top of the field. Behind them, there are several inspiring blogs that will take your copy skills to a higher level. Copy blogger Who doesn’t know Copy blogger , how could he not be.

Check out a blog filled

With valuable articles that cover all things content marketing. Content may be king, but the blog’s founder, Brian Clark, has a philosophy that France WhatsApp Number Data you can’t make a big play out of it. The weekly articles cover content marketing as a whole , giving you the information and inspiration you need to finally get your scepter in the world of content and truly 10 foreign blogs reign supreme. Read: 5 conversion killers in copywriting. How to avoid them? What tone of communication has proven itself the most in the 21st century? 7 copywriting lessons that a great conversation will teach you Copy Hackers How to write an email subject that achieves the highest open rate? How to write good web copy? How to become a meta description master? It doesn’t matter if you don’t give answers off the cuff. You just need to know where to look for them. And that’s exactly what Copy hackers will help you with .

A blog packed with information

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studies and experiments that will make you think or even change your current view on copywriting. The articles are long, but definitely not Hong Kong Phone Number List filled with cotton wool. Warning 10 foreign blogs  reading articles from this blog is like eating chips – once you taste it, you can’t stop. Read: 16 Painful Lessons Writing 10,211 Headlines in 100 Days Taught Me Persuasive copy: 4 techniques you can take away from psychology 5 strategies that will change your copy Men with Pens Paradoxically, look not for a man but for a woman behind another great blog – Men with pens . A woman who believes in the power of words and will teach you how to use them not only to your advantage. James deals with writing and content as such, she tells you what to do when you run out of ideas and words.

Trends on social networks in 2019 What should you not miss

Social networks have had a nutritious year. Facebook came up with a new algorithm, Instagram launched its own IGTV channel, ephemeral content broke records, Twitter returned to a chronological feed, and that’s not all. Trends on social networks .What do social networks have in store for us in 2019 and what should we prepare for? Let’s start first with a very brief summary of what the past year has given us (and actually taken away a little) from the point of view of social networks: Facebook A new algorithm prioritizing posts from friends and family .

The Cambridge Analytica case

Data theft and many other “inconveniences” associated with personal Denmark WhatsApp Number Data data protection. The introduction of the so-called Breaking News. Global launch of the Watch platform Changing the name of the Canvas. Format to Instant Experience Instagram Changing. Trends on social networks The algorithm  Introduction of Instagram shopping-tags . New possibility to follow hashtags Option to add #hashtags and link to other people’s . Ability to promote posts from Instagram feed   channel for.

We can only speculate what gaming gadgets social networks will offer us next year. But there will certainly be countless of them, because every.  Social network tries to do only one thing – to keep our constant attention, long-term and repeatedly . The relatively hot news is the information that Facebook is testing video polls in advertisements , which aim to increase the attractiveness of advertisements and encourage user reactions.

The possibility to repost

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Other people’s Stories to your own, if our account is marked in it Pinterest France Phone Number List Pinterest Lens turned 1 year old The new look of the business profile on Pinterest . . Twitter Return of the chronological feed .Trends on social networks Prioritization of live broadcasts And what will happen next? Take a look with me under the cover of trends on social networks in 2019 .

 

18 + 8 rooftop restaurants and bars with a view of Prague

.Many Prague establishments offer quality food, first-class service and stylish interior. However, only some can boast a roof terrace with a view of the hundred-towered Prague. We have selected the best rooftop restaurants and 18 + 8 rooftop  bars in Prague, where you will literally feel like you are in the clouds thanks to the charming view and top gastronomy. Our tips are ideal places for a joint lunch with a business partner, a meeting with friends, a romantic meeting or a private event.

Let yourself be enchanted by

Their excellent gastronomy, unique interiors and romantic style! In the middle Canada WhatsApp Number Data of the list, you will find an infographic, or a map of Prague, in which all 18 rooftop restaurants. You can download it here . As a bonus, we have listed 8 more proven businesses .Which, although they do not boast an upper floor, but nevertheless offer a beautiful view of Prague .Parts of it. Rooftop 18 + 8 rooftop  restaurants and bars with a view of. Prague Sun Terrace T-Anker Location: KOTVA department store. Námestie Republiky 656/8, Prague 1 terrace T-Anker Anker .The Anker terrace is a great place for all those who enjoy a wide selection of beer and quality food. This oasis of calm in the center of Prague is located on the roof of OD Kotva and offers an absolutely stunning view of Prague’s Old Town.

The company rightfully bet on the excellent

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Reputation of the Czech Republic in the field of brewing . It taps up to 9 types of beers Estonia Phone Number List and has around 40 types of bottled . Beers from around the world in stock. At the same time, it also supports small 18 + 8 rooftop Czech breweries with which it cooperates. With beer, you can indulge in both Czech dishes and international cuisine (risotto, steaks, salads and more). Various cultural events are occasionally held on the terrace – concerts, festivals, parties and other events. Coda Restaurant Location: Tržiště 9, Prague .

SEO milestones in 2018

The year 2018 brought quite a few changes, search algorithms are smarter and smarter and therefore it is more and more important to keep up with them. We have summarized news for you that indicate the direction SEO will take in the coming years.SEO milestones February 2018: New recalculation of the DR metric in Ahrefs Ahrefs If you follow the Ahrefs blog regularly, you may have read an article by Tim Soule in early February justifying the change.

Google SEO milestones  Mobile First Index

DR is an abbreviation for the Domain Rating metric and is used most often when comparing the strength of a domain from an off-page point USA WhatsApp Number Data of view . Why did this metric change? If the domain already had a DR of 100, it could not move further, but competitors could. In order for the domains to be better compared with each other,and thus also the others that were not of such high quality.SEO milestones Another reason was also the need to clean up the databases that Ahrefs has and grind the better domains into more structures. To give you an idea, this is about 174 million domains. The main evaluation metrics for DR are pretty much the same as before in the final, but the scale has been adjusted and the domains are more dynamically layered from 0-100.

Another  update Algorithm list

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Source – Ahrefs blog March 2018: List of search algorithm updates Update list This update did not make us very happy. Seznam came with the Canada Phone Number List information. At the end of February on the blog in the article Shift in search relevance . SEO milestones. However, the advantage was the opportunity to test this change about a week in advance in the Beta search list. Already at the end of January I recorded a nice “List dance”, and the positions jumped really nicely. We are talking about movements of measured phrases, which we have been measuring for a long time in Collabi. I waited a week or two to see if it would settle down, and nothing. We recorded further changes back in April, so it could have been several phases.

Work and a small child It’s okay and you don’t have to be a careerist

Is it even possible to combine caring for a small child and work? Definitely in marketing. Whether you’re just thinking about having a baby or you’re already a new mom, some advice from the marketing girl will surely come in handy. Work and a small  A child will turn your life upside down . New rules, nights that leave you looking worse than a weekend party, losing control of your time.

A baby is a change but you can handle it

If you want to combine work and childcare, get ready for a lot of planning, a lot of work things that the baby just gets in the way of, and also the Cambodia WhatsApp Number Data great feeling of getting it all done and finding time for both work and childcare. Work and a small The little ones give every mom a lot of work, and that’s why I’ve prepared a few tips for you on how to handle it all , what to watch out for and how not to burn out right from the start. When the child is not yet born and you naively think that you will go to work right away Maybe you are one of the tireless marketing girls and you plan to jump on the wave of work immediately after the six-week period.

Find your routine with the baby first

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I do not recommend. Six days is a treacherous mess. You may find yourself on a Cambodia Phone Number List hormonal rollercoaster ride and be moved to tears by the Nova news. This  whimsical cocktail , during which you alternately laugh, move and roar at your man, does not have to end in six weeks. In such a state, returning to work is pure madness. Tip! If you will be a total wreck after six weeks, it is better to wait before returning to work. In addition to your hormonal conflicts, you will also deal with breastfeeding and sleep . Take your time. Find your routine with the baby first The child waves to you with everyday life. A change of habits awaits you , from the ground up. It is now the master of your time. But after his birth, you still don’t know each other completely. You have to tune in to its rhythm. Work and a small  When he eats, when he falls asleep, how many times a day he sleeps and for how long. Is it comfortable or does it scream as soon as you take it out of your hand? An equally important attribute for a successful return to work is a good night’s sleep . You might get lucky and have the sleepiest baby in the world. Or unlucky as I was, and you give birth to an insomniac who will wake up 10 times a night .

8 linkbuilding myths Do you believe them too

Link building is dead! So definitely put this out of your head. Even though it may no longer push you to the first position, you can still get at least in the SERP with quality link building. The great Google himself confirmed that links are still 8 linkbuilding myths one of the TOP 3 evaluation factors. And that’s why it’s worth looking at a few myths that still prevail in this SEO area . A link from a domain with a lower domain rating than mine? No thanks, I don’t want to Well, definitely not like this. Domain rating, domain authority, or whatever metric you use for this ranking is just a ranking by the developers of some marketing tool trying to get as high a correlation as possible between them and the search engine metric.

Three links to the article is absolutely ideal

Now, I don’t want to diminish their importance, but no one knows exactly how Brazil WhatsApp Number Data the search engine evaluates domains, so these rankings need to be taken with a grain of salt. I am not saying that it is not good to take the mentioned metrics into account, but what if the site is new and has the potential to develop, 8 linkbuilding myths quality content and high traffic, even if with a domain rating of only 30 for example? In that case, you don’t want the link? Keep in mind that the link profile must look natural, ie. it must contain both strong and weak domains. For a long time there has been an unwritten rule that 3 links to an article is the ideal number. Now I mainly mean PR articles promoting company products or services.

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The stronger the domain, the more link juice for me

It is entirely up to you how many links you put in the article. We at the agency adhere to the rule that sometimes less is more . Matt Cutts also tried to Brazil Phone Number List answer this question , who mentions in a video from 2014 that during the last check, the algorithm took into account only the first link and ignored the others when there were several links from one page to the same page. However, he added that this setting may change 8 linkbuilding myths over the years.  Nowadays, most link builders are obsessed with getting links from highly ranked websites/magazines with a wide link profile, with the vision that the value of these links will be transferred to their websites. However, they usually forget one important thing – that is the number of domains to which the given website/magazine links. It is nice that 300 links from strong domains lead to the website. But if the website pours its imaginary link juice, link equity and so on to another 1000 pages, logically, you probably won’t have much left. I appeal to you again, think about link building more comprehensively and don’t just blindly follow domain rating metrics.

Did you forget about internal linking Or how to analyze the distribution of link juice

We often hear about topics like getting links from external websites or choosing a domain to get a link in the SEO ether. Most of us  one of the most important parts of building a link profile – internal linking. Did you forget about internal A properly built website architecture is one of the basic building blocks of SEO and a prerequisite for website ranking in search engines. Not only does it help the search engine to navigate the web and index all the required pages, but it also helps the visitor, of course.

Visualization of web architecture and internal linking

What every linkbuilder should be interested in – it helps to deliver link juice from external Australia WhatsApp Number Data links to the places it was intended for. It would be a shame to see your hard-earned link juice go to waste, especially when internal links are right at your fingertips. Did you forget about internal Tim Soul from Ahrefs also tried to point out the importance of internal linking in his study . He investigated whether there is any correlation between pages that have an internal link from the homepage or “best by backlinks” pages of their website and ranking higher in organic search.

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Analysis of internal links of individual URLs

As you can see in the graph, there is indeed a visible dependency here, and the top ranking pages tend to have more internal links than those Belgium Phone Number List placed below them. While the study can’t serve as bulletproof proof, it’s definitely an interesting correlation. Did you forget about internal Analyzing the web architecture and linking within the given architecture is a necessity for detecting errors that could have a negative impact on organic traffic but also on the behavior of web visitors. With a properly designed website architecture, you will achieve that the pages that deserve the most link juice and should be the most authoritative in terms of the hierarchy, really get link juice. Thanks to it, you will ensure an easy passage through the website, which can lead, for example, to increased conversions.