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In the modern digital landscape, content marketing has become an indispensable tool for lead generation. By creating and distributing valuable, relevant, and consistent content, businesses can attract and engage potential customers, ultimately driving them through the sales funnel. This article explores the critical role of content marketing in lead generation, examining its benefits, strategies, and…

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In lead generation, ROI helps agencies determine how much profit is generated from their lead generation efforts compared to the costs involved. Tools and Techniques for Tracking ROI Analytics Platforms: Agencies use analytics platforms like Google Analytics, HubSpot, and Marketo to track various metrics related to lead generation. These platforms offer detailed insights into campaign…