How Japanese companies can avoid failure when using Chinese influencers
There are two main purposes and types of KOL promotion. One is intended to increase product awareness and corporate image. […]
There are two main purposes and types of KOL promotion. One is intended to increase product awareness and corporate image. […]
April is here, and it’s the season for school entrance ceremonies and company entrance ceremonies. The new era name was
China has a population of over 1.3 billion, and the number of internet users has now exceeded 800 million. As
Below is a summary of the provisions that Japanese companies with stores on Chinese platforms and businesses operating e-commerce businesses
Digital Infact announc the results of a survey on the influencer marketing market. According to the survey results, the influencer
On February 28, Dentsu announced the total advertising expenditure by medium and industry for 2018. According to the report, total
“Performance-bas advertising” also includes DMP (Data Management Platform) ads, which are ads deliver bas on the user’s browsing history using
Young people’s internet usage far exces their television viewing time In 2018, Japan’s total advertising expenditure was 6.53 trillion yen,
The keyword “influencer marketing” has become a trend in the marketing world. Cases of using “influencers” in promotional measures such
The PR ads and products that influencers use vary depending on the characteristics of each social media. The most representative
Assistance and Modern Alternatives In the age of smartphones and instant searches, the concept of directory assistance might seem like
to US and International Telephone Directories In our interconnected world, the need to connect with someone across the street or