Your company is expanding, and you’re ready to bring your brand into a new market. You have a chance to make a splash and build brand familiarity in a new city or region, but a successful brand launch is no easy accomplishment. However, you have a number of channels at your fingertips. Moreover, these ideas…
A company’s internal information, such as its financial or customer database, is known as internal data. External data is generated outside your company, such as market or competitor data. Public information, such as census or government information, is available to the general public. A reliable source of business data can provide you with a wide…
Those who work in the marketing industry are fond of highlighting KPIs, short for key performance indicators. In fact, industry experts insist KPIs tell the real story of a marketing campaign’s success or lack thereof. Fail to analyze marketing KPIs with consistency and you won’t understand whether your campaign is a legitimate success, stagnating, or…
A content marketing plan is a roadmap for your company’s content marketing strategy. It provides a strategic overview of the tactics and objectives you’ll use to build an audience around your business. Then it details how you’ll measure those results. This way, you can see how your efforts are paying off when generating qualified leads…
