This post is also available in: PT ES If you want to make your audience perform a certain action, you need to make them willing and ready to do it. And that’s not always easy. One of the tools you might find handy when defining marketing strategies that will lead to more conversions is…
Did you know that there are 5.35 billion internet users worldwide? That’s more than 60% percent of the world’s population! With that number of people, it’s no wonder businesses are online nowadays. And, that’s why digital marketing has become paramount for every business. But what’s digital marketing? Which methods and strategies does it encompass, and…
When it comes to business-to-business (B2B) sales, finding the right customers is like searching for a needle in a haystack. Tricky, but oh-so-satisfying when you get it right. B2B transactions involve longer sales cycles, higher price points, and multiple decision-makers, no wonder it’s hard to find the right fit. However, this is where B2B lead generation comes…
