There is no good writer who is not a voracious reader. My passion for reading began in a very common way, like that of many children. Since childhood, my brother and I were addicted to reading Turma da Mônica comics. The habit of reading has always been part of my routine and I know that…
Many people ask me how reading so frequently has impacted my writing. In this article, I will not only answer this question, but also teach reading techniques. But not just any reading. Because to write better, you need to read like a writer. My passion for reading began in a very common way, like many…
A single word has the power to make or break your text. It is no wonder that writing is an art and that mastering it requires a lot of training and study, in addition to choosing between powerful and weak words. Read this excerpt below and see what you think: “Yet here we are, decades…
How did I write and launch my first digital book? It was simpler than I imagined. The summer of 2012 was the most spectacular New Year’s Eve of my writing career. Not because of the beautiful beach in Itaúna that I spent with my family. After all, I was focused on a single mission. Finishing…
Emails sent? Funnel stages properly defined? OK. Now is the time to evaluate the results and apply the necessary adjustments. But do you know what information is relevant for a good email marketing report ? In this article, we will talk a little about this subject. Let’s go together? What is email marketing and what…
Forgive me for the other techniques, but the marketing funnel is a great ally when it comes to conversion and engagement. Used effectively, it can bring great benefits to a strategy and make a difference in your communication. If you have no idea what a marketing funnel is and you stumbled upon this article, I…
A sales-focused landing page is certainly an excellent strategy for increasing online sales volume. In this article, we will explain this element in more detail and teach you how to use it efficiently in your company’s strategies. What is a sales page and what are its advantages? A sales page is a landing page created…
Are you familiar with the differences between email marketing and transactional email? I know it may seem a bit obvious at first, but think again before answering this question. Both are tools that involve the use of email in a business context to communicate with the public. Because of this, it is common to have…
