Plus, citing the date of your statistic adds a dose of credibility to your content (and your brand by extension).
So with this last addition, this is how we should have presented our statistic from the beginning to consider it reliable and impeccable data:
83% of marketers measure their organic traffic to evaluate the success of their content (Semrush, 2021)
You could expand the information on the methodology, adding details of when and how the survey was conducted.
However, depending on how you are using the statistic and for what purpose, these additional details might not be necessary or might even interfere with reading and understanding the statistic.
The best external sources
Now that you know how to use data in your content marketing, here is a juicy list of external sources.
This means that some of their reports may be free to view, while others may require a paid subscription (or a one-time payment).
We’ve categorized this list of external sources into the following categories, although some of them (like eMarketer) might fit into more than one:
Three ways to use data to create top content
The beauty of having access to all of these external data sources is that email data they give you a wealth of data to work with.
This means there are sooo many ways to play. To close this post, we’ll look at three ways to use data to give your content that extra special touch.
Turn numbers into something visual
With so many statistics at your fingertips, you can create charts and visuals find out which is the best digital account application for companies to represent your data in an engaging way.
This way, information is not only easier to digest, but the chances of the content being shared are increased.
Posts with images tend to perform better on social media, so charts and infographics thailand lists are a great way to finish.
Plus, with so many marketing image design tools private companies available, like Canva, Piktochart, Visme, etc., there’s no excuse not to.
Make them easy to share
If you’re going to go the visual route, for example with an infographic, make sure you make it super shareable.
This is as simple as adding social media buttons to your images and/or allowing you to copy the code to embed the infographic on any other website with ease. There are plenty of plugins to make this easy.