Pay per click marketing.
Fernando Coimbra Lopes
Sep 26, 2012
It’s not hard to start talking to a Search Marketing professional and immediately get confused by the endless amount of terms and nomenclature used in Google Ads .
Google Adwords
These are the main terms used in Google Ads:
PPC : Pay Per Click, this means that you Lebanon Mobile Number List do not pay when your ad appears, you only pay when a potential customer clicks on the ad and the user is directed to a website or landing page.
IMPRESSION : Number of times your ad appears on Google – please note that you do not pay for each impression, only for each click (PPC).
This amount varies according to the “Ads auction” that takes place on a daily basis. The CPC varies depending on the competition.
CLICK : It seems obvious: each time the ad is clicked
a CLICK is counted. However, the Brazil Phone Number number of CLICKS may vary slightly from the actual number of visitors that the ad brought to the website. If the same user clicks on the ad more than once, only one click is counted.
KEYWORD : This is the term used by users to find what they are looking for on Google. For example, when you are looking for a hotel to stay in on your holiday in the Algarve, you will probably search on Google for:
Hotel Algarve
Hotel Faro
Algarve Hotel Prices
All of the terms described above are search keywords. It is user behavior that we should think about when structuring a Google Sponsored Links campaign.
CPM : Cost per Thousand. Although Google has revolutionized online advertising with the CPC (Cost per Click) format, Google still offers this more traditional format, which is the cost per thousand impressions.
This is the SERP: the results of a search, whether paid or unpaid.
