In-depth blog posts covering your areas of expertise tell search engines that your website is authoritative and rank it higher in the SERP.
See how Asian Beauty Essentials, a cosmetics brand, uses content marketing strategies to rank high in organic search results:
Although an e-commerce store, Asian Beauty country email list Essentials has a comprehensive blog that covers all kinds of beauty-related topics.
The blog posts aren’t purely made to please the algorithm—they also educate the target audience about skincare routines and makeup tips through informative content.
They also help attract new potential customers, as they target visitors who are looking for useful information covering these topics – not necessarily products.
To increase your chances of your blogs reaching the top positions of organic search results, be sure to adhere to the following SEO best practices:
See another very interesting article: 4 basic pillars of SEO strategy
Conduct keyword research
Identify the search terms your target audience uses when looking for information related to your niche and determine search intent.
Create and optimize content ( Content Marketing )
Use the identified keywords to create optimized content that offers genuine and useful information. Structure your content into subheadings, include internal links, and prioritize readability.
Include relevant visuals
Visual elements on your blogs help improve the reading experience and lead to higher dwell times and lower bounce rates – which are direct ranking factors.
They also give you the opportunity to include how to sell in installments without the risk of default keywords in your image’s alt text.
If you have a brick-and-mortar business, there’s also local SEO to consider. This process optimizes your online presence to rank higher in local search results.
While a blog that covers local topics helps, there bz lists are some local SEO best practices you should follow. Let’s look at some of the basics:
Create your business profile on Google
Create a Google my business account and include all the required information.