Since 2012, Google Shopping has only been made up of paid advertising products, but this reality is about to undergo a significant change for e-commerce.
With the large migration of businesses to the digital universe, especially after the coronavirus pandemic, Google realized the great demand from online stores to advertise products and saw an opportunity to help merchants with free Google Shopping.
If you also have an online business and want to know more about this new feature, just continue reading with us!
What is Google Shopping?
Google Shopping is a platform brother cell phone list for retailers to advertise their products and it really works like an online shopping mall with a kind of virtual storefront. Users who access this tab during their search can compare prices and product options from different retailers.
Anyone who already works with online sales knows that Google is one of the main gateways for bringing customers to your store, right? The exposure by Google Shopping is a great strategy for digital marketing in times of crisis. Like the current one – but it has a downside: it is paid.
It is also important to highlight that the channel is exclusive to physical products, that is, services cannot advertised there.
How will free Google Shopping work?
The announcement, made on April 21 by quilting point: a clinic under transfer president of commerce, Bill Ready, clarified some important points about how the platform works in its free version.
So let’s get this straight: the first step to including products in Google Shopping is to have a Google Merchant Center account . If you’re already, you’ll be automatically in the new program. But if you don’t have an account yet, just keep reading this post, as we’ll help you prepare for the change.
Another important point is knowing how the algorithms will select the order of the products displayed. This part should work in a similar way to common search results, which prioritize content by relevance, hits, keywords and quality, so don’t leave aside search engine marketing strategies .
The statement also revealed that, as with conventional searches, free Google Shopping will prominently list paid ads at the top and bottom of pages.
Get ready for change!
The new feature came into effect in the be numbers States on April 27, but we’re still waiting for it to happen here. The announcement says the change should out to the rest of the world by. The end of the year, so we’ll help you prepare to make the most of the platform.