Featured Snippets: What are they, why are they important and how to optimize your website?

Do you want to appear in the first position in Google results? Not only do you have the option of positioning your website in first place, there is a place higher up, it is the  snippets or featured fragments . Keep reading to know more! Table of Contents What are featured snippets or featured fragments? …

What is Google EEAT and how to improve it on your site

If you want to position yourself in search engines, especially in Google, you must know what they themselves recommend in documents such as the guidelines for search evaluators. Where one of the aspects that has  the most importance in recent years is the experience of the content creator, with respect to this it is key …

How to measure and improve the speed of your website?

This time we teach you how to measure and improve the speed of your website . Has it to you that you enter a site and have to wait several seconds. Even minutes before it loads completely. This is a common problem that affects performance, loses visitors and even customers. Learn how to correct it …

The importance of web architecture in SEO

Relationship between web architecture and SEO The importance of web architecture in SEO Iindexing and crawling user experience and usability Optimization of the internal structure of the site You can improve your authority with topic clusters You will get Sitelinks from Google Prevents keyword cannibalization Key elements of a good SEO-friendly web architecture Use a …

Tips to prevent traffic from dropping to your web content

It is normal and it is a difficulty that any website or blog will face, but what can you do to prevent traffic to your web content from dropping? Posting content  Tips to prevent traffic  attracts views; However, it has a life cycle and there will come a time when its performance stagnates and begins …

20 creative content ideas for Instagram

Looking for creative content ideas for Instagram ? Web Positioning Salamanca has compiled some suggestions to inspire you and help you achieve the impact you need. Discover the marketing trends on this social network to be successful this 223. Table of Contents Boost your marketing strategy on Instagram 20 creative content ideas for Instagram 1. …

The importance of measuring ROI in digital marketing

.For its part, ROMI refers to a measure that shows how much is the return on an investment made in marketing, that is, in advertising, promotions, event  ROI in digital marketing marketing and any other activity  with marketing. And, ROAS is also the return on investment, La Feliz and the main tourist destinations in the …