More satisfying user experience

The best part about using interactive landing pages is that they can improve the user experience dramatically. Most people are tired of looking at the same landing page design and want to see something unique.

When you can provide them with a unique experience, you increase their satisfaction and the overall view of your brand . Of course, a better overall user experience often leads to – yes, you guessed it! – a higher conversion rate.

See how it all adds up? By using interactive content, you can boost your landing pages for stronger results while also achieving other important goals.

Summary: Using interactive landing pages to get better data

As you can see, high-converting shop landing pages are definitely something you should aim for.

But when you use interactive landing pages, you’re expanding your strategy, gaining more insights into your target market and delivering a better brand experience.

Conversion becomes a natural consequence of all this, rather than the sole goal.

Are you looking for more information on how to create memorable interactive landing pages? Then read our material on Interactive Landing Pages and discover all their benefits!

Is your SEO generating real results in your Digital Marketing strategy? Can you demonstrate these results to your clients or your boss?

One of the biggest challenges for SEO professionals worldwide — aside from creating content that ranks and generates increased traffic — is being able to show the impacts of a strategy with good reporting.

And of course, a good report should not only show the current situation and the results obtained, but also provide information to define the next steps.

Here you will see how to make a good SEO report , understand what are the main metrics that we should present, how to do a performance analysis and establish priorities for the coming months.

If you want to learn how to prepare a good SEO report, keep reading, as we will cover the following topics:

What is an SEO report and what are its objectives?

An SEO report is a document that expresses how to choose the best financial management software for your company the performance and current status of your strategy, highlighting the positive aspects, points of attention and the next steps so that the strategy obtains the expected real results.

Today, the big problem in general is that we make superficial reports, which do not generate insights and often point to indicators that are not relevant to the company or client in question.

The main objective of a report is to understand the most relevant metrics and monitor their performance.

Let’s see an example:

• Would you say the SEO strategy below is successful?

Let’s see: a considerable traffic of more than 1.7 million visits in just one month and more than 18 thousand words indexed among the first 3 positions, a successful strategy, right?

Answer: That depends! As everything in SEO and its multiple concepts indicate.

Suppose we analyze this strategy further and find the following numbers:

• Leads generated through organic traffic : 0
• Customers acquired through organic traffic: 0

The hard truth for many SEOs (including us) is that traffic and the number of indexed keywords are… vanity metrics! To identify which metrics are most relevant to an SEO strategy, it is necessary to have a very well-defined “details”.

We will talk about that below.

What are your SEO strategy goals?

No, the focus of any SEO strategy is not b2c phone list to rank for as many keywords as possible and generate a lot of traffic.

As we saw in the example, a company can generate a million sessions a day and still not sell anything to that traffic. For example, let’s say you created a great strategy to rank for the following keyword with the Rock Content blog:

673 thousand searches per month! But would it make sense for our strategy?

Searching for “dog” on Google, after downloading an online marketing ebook and finally hiring a content strategy. That is the path that no one in the history of humanity would ever follow.

I know this is a very radical example, but often our strategies are based on words like that. And that’s why, in order to define our metrics, we have to have very well-defined objectives .

Let’s look at some examples.

Increase in sales

What are good metrics for that goal?

• organic leads;
• branded keywords (words directly related to the brand, for example, “rock content”);
• organic sales.

Your strategy may not require much traffic to achieve these goals.

Brand awareness

What if your goal was to improve the perception of your brand in the market?

• number of indexed keywords (focused on the Buyer Persona );
• organic (quality) traffic;
• brand keywords.

Educating the market

If the goal was to educate the market, what metrics would be good indicators?

• keywords (related to the market);
• organic traffic;
• content performance ( time on page / pages per visit / bounce rate ).

The first step for you is to be able to analyze your current situation in a quality way, in order to understand exactly where you want to go with your strategy. If you don’t know where you want to go, you’ll never know when you’ve arrived.

Now that we have clarified this starting point, we can begin our practical part. Let’s see how to make a good report!

To teach you how to do the analysis, we will focus on the points that are the main pillars of an SEO strategy. The priorities, as we said, will vary depending on your objectives.

We will then look at how to do an in-depth analysis that generates conclusions and tasks based on the following main points:

• traffic;
• classifications;
• content performance;
• site health;
• backlink profile.

So let’s move on!

Important note: The purpose of this content is not to explain how you will organize your analysis. It really doesn’t matter if you are going to use spreadsheets, slides or notepad.

The important thing is that you read this content and learn exactly:

• what to analyze;
• how to analyze it;
• that your reports really take your strategy to the next level.