Measuring the impact of future actions The solution is to use pages that offer us a double verification of the information, in order to be able to verify its authenticity, take into account the origin of the transmitter of the information and its authority and verify the characteristics of the page. A page without contact information is less reliable than a page that offers you all the facilities to be email data contacted. Most companies offer a contact number, either a virtual number or a traditional number, through which you can contact the company.
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Conclusion Measuring the impact of future actions
In content marketing, fake news generates many concerns about the influence it has on increasing traffic and the problems that can arise from it.
Some brands decide to use fake news despite its negative consequences by preferring “that people speak well or badly, but that people speak about them”. They take advantage of the impact that this kind of news can have to improve their traffic. However, more and more people feel deceived by these brands spreading false information, and will ultimately look elsewhere.
Supplanting brand identity
It is a reality that fake news is the order of the day and generates traffic and interest in general. Some brands use these techniques intelligently. For example, Orange , a victim of fake news, has developed a technique by which the company enhancing resident peace of mind presents a fake news story (the hook). Those who fall for it and fill in their data receive a message that warns them that they have fallen into a trap. Thus Orange attracts the public with a startling news story, but, not only do they not deceive their audience, but they also teach them to be wary of news that goes viral on the Internet. Brilliant!
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To answer the initial question, yes, we should be careful with fake news since using it in our favor can have negative effects in the long run. But text services marketing is the art of being creative. So you can turn the tables, take advantage of this trend and come up with content that captivates your audience.