All the events of 2020 have already marketing planning left their mark on this year. The COVID pandemic brought new challenges, directly affecting health and the economy. E-commerce has never been so important and valuing a good team for risk management has proven vital in any company. Those who were better structured were able to adapt to the changes and even grow in this scenario.
With the forecasts for vaccination in 2021, the trend is that everything will improve and business will stabilize again, but it is good to be prepared, as customers will start consuming again and the competition will come back willing to recover the losses from the crisis period. Those who prepare and plan their strategies best will come out ahead, while those who delay too much in the action plan may be swept away by the tide.
Knowing this, it is necessary to create a marketing plan to define the strategies that will be adopted by the team in a given time. This will be even more challenging in 2021, due to the behavioral changes that have occurred in society, also changing consumer habits and the purchasing journey.
You need to pay attention to every detail before proceeding with your planning. By mapping your audience’s behavior, you can adapt your strategies to behavioral changes.
Below, we list some important steps that can help your marketing team build their plan.
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Environmental Analysis
This is the time to study what worked and phone number list what didn’t , listing the reasons and thinking about what could have been different. Through the SWOT matrix, it is possible to analyze strengths, weaknesses, opportunities and threats. This way, you can find the current internal and external context of your business.
Positioning and Strategic Objectives
Now it is necessary to evaluate the scenarios how to use this seo checklist and review the company’s positioning. How did you deal with the pandemic? People are much more complex than the simple act of buying. They expect to see themselves in the brand they consume. For them, it makes a difference whether your brand positioned itself during the pandemic or was indifferent.
The way your company positions itself is linked uab directory to its strategic objectives. You must work on how it presents itself based on your objectives. You also need to pay attention to the user experience. Remember that the market is competitive and the more advantages your brand has, the better it will be.
Here is some content to help your brand position itself in times of pandemic: Adaptation or death, with the coronavirus brands NEED to reposition themselves
Goal Setting
Your goals will guide you on which path to follow and, in addition, will serve as a parameter to know whether the objectives are being achieved or not. You need to define them and then study the ways to achieve them. Goals need to have a deadline and be specific, clearly detailed, and they also need to be realistic and possible to achieve. After all, if they are impossible, they will only demotivate the team.