Among the new features is the launch of Edits, an integrated video editing tool.
The initiative comes amid the suspension of transfers of apps such as TikTok and CapCut in the United States, which could be a strategic opportunity for Meta, the company that owns Instagram.Whether you like the new updates or not, one thing is certain: Instagram is positioning itself as one of the most relevant platforms in Brazil and the world, and this also opens up new possibilities for users and companies that use the network as a marketing strategy.
For those who still have questions about the changes, this guide will give you the lowdown on all the latest information and updates, understanding how they can impact your business and, most importantly, how to use them in the best possible way.
More modern photo grid
Forget the square format once and for all! Photos are now displayed in vertical rectangles, a design that follows user preferences, especially when consuming mobile content.
This format also favors brands and recent mobile phone number data creators by better highlighting the visual details of products and scenarios.
>Another innovation introduced by Mosseri is a tab dedicated to displaying Reels liked by friends — and, in turn, allowing them to see what you liked, too.
According to him, the objective of this functionality is to strengthen connections between friends, highlighting shared interests.
Instagram in numbers: global and local relevance
Instagram has 2 billion active users worldwide and is used by 93% of Brazilian companies as a marketing channel, according to a survey by Hootsuite.
In Brazil, the social network is gafa platforms and concerns second only to WhatsApp in popularity, and its base of 134.6 million users makes it essential for both social interactions and business.
Compared to TikTok and YouTube, Instagram still stands out for its versatility.
While TikTok dominates short videos and YouTube dominates long videos, Instagram brings together features from both platforms, offering photos, short videos and now longer videos all in one place.
Additionally, Instagram has a more consolidated environment for direct sales and e-commerce, with tools such as Instagram Shops and integration with ads.
Why are these changes important?
For creators: the new features reduce the need, and the cost (since the app is free) of using external tools, which can speed up the creative australia database directory process and, consequently, increase efficiency.
How to use the new features in a practical way
Explore Edits: scheduled to be launched in Brazil in March 2025, the tip is to create simple videos, testing the transitions, cuts and effects available. This will allow the user to understand how to make their content more attractive and professional.
Adapt the look of your feed: for those who used the square format, it is possible to adjust it so that the content is not cut off in the feed.
Now, before creating content. Resize your photos to a rectangular format or explore new framing options that make better use of vertical space. This change can set your profile apart from others who haven’t yet adopted the new layout.
Tell stories with Reels: Once available, use the three minutes to create series, share behind-the-scenes footage, or present full tutorials. This extension promises to capture your audience’s attention for longer.
Tips for Businesses and Content Creators
Strategic Reels: Reels values authentic videos that create connections. Show behind-the-scenes footage, challenges or real stories that create a connection with your audience.
Sell more with attractive photos: the rectangular format is ideal for showing products in detail. Combine with important descriptions and direct links to the store.
Creativity counts for a lot: well-videos attract attention and increase the chances of being. This dynamic format can attract new followers and generate engagement.
“These Instagram updates show how Meta is betting on a more complete and competitive ecosystem.
Offering new tools like Edits and improving formats is a strategic step to retain content creators and brands. Especially at a time when platforms are competing for every second of users’ attention.