Since short videos arrived in Brazil, there has been a clear change in the way we communicate, not only in Brazil but also worldwide. This has made it easier to make money, and in this blog we will talk a little about how it all started in the world of short videos and we will teach you, step by step, how to withdraw the money you earn from advertising and engagement on Instagram.
Around 2016, internet videos revolutionized the way they told the same message, delivering entertainment in continuous, short and vertical videos, which now have billions of users around the world, taking the place of YouTube, for example.
How it all started: Musical.ly becomes TikTok!
Musical.ly would soon become TikTok, gaining competitors such as Kwai. And it was in this way, catalyzed by the 2020 pandemic, that the app would become a worldwide craze. To make up for lost time, Meta created its competitor within the Instagram app itself: Reels.
The great advantage of using Reels is its high demand, since it uses the same users as one of the largest social networks in the world. Amid trends, news, film and series cuts and other issues, Reels has become the first screen for many people, being essential for transmitting information and even selling products or services.
It is worth remembering that it is very important to produce Reels about your company’s services, as they are capable of reaching many people on a massive scale.
What about the dreaded algorithm? How does Reels deliver its videos?
It is also worth remembering, as we have already mentioned in another blog here, that Reels has its own algorithm and, because of this, it may not deliver all the content you produce. Before publishing any content, pay attention to some important points.
It’s not worth republishing content from TikTok alone. Ideally, you should make a new post without the competitor’s watermark. Otherwise, your engagement may be affected because the algorithm understands that the content comes from a competing platform.
To increase engagement rates and improve the performance of content on social media, it is important to ask questions that encourage interaction, and also ask the audience to comment and react to the post, for example. It is important to generate this interaction and organic engagement – an effort that can end up generating even more revenue in the end.
How much did Reels pay creators when they first started monetizing?
In September 2021, 50k views paid around $125, 150k views paid $375 (almost two thousand reais today!) and 200k views paid an unimaginable $500! This means that, with just video production, and without the israel whatsapp number data need for a large team behind it, you could produce a variety of content and still make money from it. However, these guidelines have changed.
Today, this type of monetization by views and reach no longer exists, and other ways to earn money are now necessary. This depends exclusively on partnerships and reach; you will have to become a digital influencer.
It is worth remembering that content personalization needs to be an active movement on your page, which encourages trends to win over the public and speak to them directly, in the language they understand. Therefore, content production on social media is also about getting even closer to your audience, speaking the language they understand.
How do I make money with Reels today?
Being a content creator is a job that takes time to pay off, requiring you to be aware of everything that involves maintaining an audience, perseverance and investments in networking, equipment and, most importantly, dedication.
One way is to sign a contract with an influencer agency. Of course, it is not an easy path and it is necessary to have an audience profile can affect where you place visibility and relevance in the market. But, to do so, it is important to maintain consistency in publishing videos and the profile in general.
Another way to guarantee a monthly income is through subscriptions. In a recent update, creators can charge a monthly fee and offer exclusive content to subscribers, such as videos, live streams, chats, and even photos. In addition to bringing the influencer closer to their audience, it also guarantees some certainty of monthly income.
And the famous publis?
Making a living from advertising is the dream of many people connected to the internet today. When a certain level of visibility and engagement is achieved, something that is very important for brands connected to advertising, it is normal for companies to sponsor the influencer.
Whether through cmo email list payment of a fee for promoting the product in different media such as reels, stories and even posts on the social network timeline, or through exchanges, the influencer’s mission is to promote the company’s product on its main network, reaching as many people as possible.
Depending on the campaign strategy, the influencer attends events for free, publishes press kits with gifts and earns a fee.
Sale of products or services
There is one more possibility. Using your engagement on social media, you can sell your own products and services, increasing your profitability in a practical way and with fewer intermediaries. One person who uses this strategy, for example, is influencer Virgínia Fonseca, partner of the brand WePink.
Being aware of what your audience wants to consume and focusing on a niche market can be very necessary to create your audience and, also, increase your income using one of the most used social networks in the world.
There are several influencers, for example, who sell their own courses and mentoring, and can earn some money, depending on their engagement.
Who can be an influencer?
A good network is necessary for anyone starting out in any career. However, the career of a creator is very democratic, and all you need is a cell phone and a lot of willpower to get started. Remember that it depends on a lot of consistency in publishing, so don’t give up!
Using social media is essential these days, and almost all social media platforms can help you make money. Making a paid partnership on Reels or Stories can be a great way to advertise your business. Now, whether or not it’s worth the investment depends on your engagement and return, and there’s no one-size-fits-all approach.