Google Ads Terms You Should Know

See all the terms and nomenclature used in Google Adwords, pay per click marketing.

Fernando Coimbra Lopes
Sep 26, 2012
It’s not hard to start talking to a Search Marketing professional and immediately get confused by the endless amount of terms and nomenclature used in Google Ads .

Google Adwords

These are the main terms used in Google Ads:

IMPRESSION : Number of times Indonesia Mobile Number List your ad appears on Google – please note that you do not pay for each impression, only for each click (PPC).

This amount varies according to the “Ads auction” that takes place on a daily basis. The CPC varies depending on the competition.

However, the number of CLICKS may vary slightly from the actual number of visitors that the ad brought to the website.

Phone Number List

KEYWORD : This is the term used by users to find what

they are looking for on Cambodia Phone Number Google. For example, when you are looking for a hotel to stay in on your holiday in the Algarve, you will probably search on Google for:

Hotel Algarve
Hotel Faro
Algarve Hotel Prices
All of the terms described above are search keywords. It is user behavior that we should think about when structuring a Google Sponsored Links campaign.

CPM : Cost per Thousand. Although Google has revolutionized online advertising with the CPC (Cost per Click) format, Google still offers this more traditional format, which is the cost per thousand impressions.

This is the SERP: the results of a search, whether paid or unpaid.


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