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Keywords are the main basis for your website to rank on google’s index. There are three basic types of keywords that should be included in your content. Short keywords like “Shirts” cover a wide range of concepts and groups of items. Medium keywords such as “Men’s shirts” contain up to 10 words and can narrow down the scope of things or concepts.

Long tail keywords like “Men’s cotton

Shirts” are more detailed and long-range keywords. Even keywords in content must help searchers and match them to what they are looking for. This is called search intent. There are four types of search intent. Navigational. Targeted to a specific site.

Informational. Searching for answer

S to questions. Research. They want to narrow down pre-purchase options. Transactional. Searchers are ready to buy products. Researching keywords for content marketing involves brainstorming to come up with good ideas. As more and more people go online to search for what they want, it is important to know which keywords will bring you traffic.

You can do this by looking at or using

Keyword tools like . Keyword research tools are a great way to find the right words and phrases that will make your content rank high on search engines. One of Telemarketing Lead our favorite resources is the one we mentioned earlier! Keywords can be used in many places on your website, in your email signature, and even in your blog posts.

The first step to good rankings

Is to put your keywords where they are needed! You need to add keywords in some key places like your page title and content the title of your content or page may vary the meta description of the content throughout the body of the content in links to that content and social updates about that content how long should your content be? What is the sweet spot for content length? How long should your post be to get you into the top ten rankings? There is no hard and fast rule but studies show that longer posts rank higher.

If people find it hard to read

An article with lots of text they are also Capture phone numbers with facebook lead ads less likely to scroll down or click on a thumbnail. The best way to find out what works for you personally is to test different lengths and see which lengths produce more clicks! Knowing the right content length is crucial for rankings but don’t let that tell you what it means.

Longer, in-depth posts get more top ten search rankings even if they’re not as polished or have typos! Longer content is also more valuable on the web. Optimize your content by adding keywords where appropriate but avoid keyword stuffing as this can backfire and hurt your rankings. Identify your lead magnets content is a powerful lead generation tool.

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