B2B Lead Generation: What is it?
When it comes to business-to-business (B2B) sales, finding the right customers is like searching for a needle in a haystack. Tricky, but oh-so-satisfying when you get it right. B2B transactions involve longer sales cycles, higher price points, and multiple decision-makers, no wonder it’s hard to find the right fit. However, this is where B2B lead generation comes…
