A/B Testing on Facebook:

 Learn how to set them up easily.

If you haven’t run an A/B test on Facebook yet or don’t do it regularly…

Did you know that to achieve success in your campaigns this is a more India Mobile Database than necessary action to optimize them and achieve increasingly better results?

Whether you have launched campaigns and they have not gone as expected, or on the contrary, everything has gone smoothly, you should know that this strategy can always help you improve in many aspects.

  • You will be able to make the most of the campaigns/ad groups/ads that are performing best, as well as correct those that are not.
  • You will begin to optimize your results and get the most out of your invested budget.
  • +Optimization, +conversions We know you’re interested!
  • You will get closer to your audience , you will get to know them in depth and you will learn to communicate better with them.
  • You will easily detect errors and be able to avoid them in future campaigns. 

And most importantly, it doesn’t involve any significant risks when testing. You’ll be able to unleash your creativity (always in line with your strat communication…) and in this way discover new links to draw on when addressing your audience .

As you can see, it is a fundamental action when developing a campaign strategy , and the best thing is that its configuration is completely easy and intuitive. 

Table of Contents

Ways to Set Up an A/B Test on Facebook

We can carry out the experiments in different ways.

Duplicating the existing campaign, ad set, or ad.

In the Ads Manager , select the campaign you want to test, just above there is a “Duplicate” button.

Once you click on this button you will be able to select the “New A/B test” option, and Cambodia Phone Number from there, you will be able to choose any of the variables you want to test and make the necessary changes to the duplicate campaign.

Directly from Experiments

To access this section you must go to “All tools” and “Analysis reports”, there you will find the section to do your famous A/B Test.

You will be able to configure all the details of the test : type (campaign, ad groups, etc.), key metric, experiment name, etc.

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