Before and during the pandemic. The news sites have innovate significantly in terms of formats and “news products”. data journalism . The visual “explainers”. The newsletters and GAFA platforms and concerns podcasts . A strategy to build relationships with readers outside of platforms and to improve the value proposition with the aim of encouraging subscriptions (a lot of Covid-19 content was available for free). Podcasts are enjoying major success (31% listen to them each month). The despite a slight decline in listening due to the pandemic.
Ppeople who listen to podcasts
In the Unite States consider that the format business to consumer database allows for “a better and deeper understanding of complex subjects”. The “distribution” of information. social networks become an even more important source Despite publishers’ attempts to retain Internet users outside of GAFA platforms and concerns about misinformation. The Internet users continue to use messaging and social networks to discuss. The find and share information about Covid-19.
24% (+7 after the pandemic) of individuals surveye
during the crisis use WhatsApp to find and share attitude of friends and relatives information about the virus. The and 18% have joine a support or discussion group with strangers on Facebook or WhatsApp to talk about Covid-19. Among young people. The Instagram. The Snapchat and even TikTok are becoming important platforms for accessing information about the virus. In Argentina. The 49% of respondents age 18-24 turn to Instagram. The and 38% in Germany.
In the Unite States. The 11% access Covid-19 information clean email via TikTok. The and 9% in Argentina. Source. Reuters Institute Although social meia is usually use in combination with other sources of information. The the rise of these platforms as a source of news should not be ignore. 11% of respondents in 12 countries use Instagram for news during the week. The and 64% of people under 25 use the platform regularly .