To run a good campaign, reach digital marketing the right audience, obtain good results and sales success, it is necessary to follow some basic guidelines.
These are strategies that range from customer service to after-sales, considering channels such as the website, social networks and even the physical point of sale. All of this, aiming at integrated communication, the consumer experience, and their relationship with your brand, so that it gains authority and relevance.
If you want to know a little more about what these guidelines are, stay here, as we will present you with the 7 truths of digital marketing that no one tells you .
But first, if you want to complement your understanding, take the opportunity to read our article on Marketing Planning and market expectations for 2021.
1st – You won’t appear on Google overnight
It is necessary to structure your c level contact list website, blog or web page with relevant content, linking keywords from your customer journey, and a beautiful SEO (search engine optimization) strategy. This way, it is possible to achieve good organic rankings, generating traffic and authority for your website or blog.
2nd – Don’t use social media without a purpose
There is no point in posting just for the identify your competitors sake of it. Your content, no matter how small, needs to be relevant to your readers. Try to understand what your audience feels and needs. After this analysis, create based on that.
3rd – Advertising does not guarantee sales.
ADVERTISEMENT DOES NOT GUARANTEE SALE!
No matter how stubborn the customer is!
You need time, strategy, work on the product uab directory or service, improve customer service… The “behind the scenes” process counts a lot at this point, as there is no point in the lead clicking “buy now” if the path to finalize the purchase is flawed, for example.
4th – Invest in a lightweight and responsive website
If you’re going to have a “dinosaur website,” it’s better not to have one! Old, rigid, and outdated websites end up doing your company a disservice. Not to mention that, on cell phones, “dinosaur websites” are terrible to open and definitely don’t have a place. It’s best to look for a professional to develop the ideal format for your business.
5th – Everything changes all the time
Please remove phrases like: “It used to work”; “I’ve always done it this way” from your vocabulary, because the digital market is full of surprises. In addition, changes affect the business; the environment affects the business; the competition affects the business… you need to be aware of market changes, and this could mean that your product or service is becoming outdated and you urgently need to find a way out.
6th – Boosting does not mean investing.
Creating ads doesn’t mean investing money, and many people need to understand that. Investing means investing, in addition to money, the effort of a well-thought-out, planned strategy, and that you can measure the results to know how much return you are getting. If you don’t decipher the metrics, it’s no use. Boosting is precisely for reaching the right audience and being assertive .