When you include reputable statistics in your content — instead of vague claims — you are reinforcing your authority as a brand.
It shows that you have taken the time to research the topic and interpret the data you have found. And as we mentioned in the first point, terms like majority are vague, while a statistic is indisputable.
Citing a statistic that comes from a trusted source, or even better, from an insider source, adds extra credibility, but more on that later.
They are more practical
We could say actionable : because yes, a statistic expands the opportunities to move from information to action.
Let’s say your company is a social media tool, and you have this statistic that shows the reach of social media among teens and adults.
If you have clients whose target audience falls into this demographic, these stats show at a glance which networks they should be putting their efforts into: YouTube and Instagram instead of LinkedIn or Tumblr.
Generan backlinks
In your content is that they have a greater potential to generate backlinks. In other words, they give extra points to your SEO.
Let’s take this Facebook statistics post from Oberlo as an example. It contains key statistics about the platform and its users: age, demographics, usage time, etc.
The result speaks for itself: 1,600 backlinks, including relevant websites mobile phone number data with domain authorities as high as Investopedia, HubSpot, Neil Patel or Social Media Today.
Sources of statistics and data: internal and external
Now that there is no doubt about the importance of statistics in content marketing, let’s take a look at the two types of data sources that content marketers have at their disposal.
What are internal data sources?
Internal data sources are those that come from within your added how automated receivables management can help your business benefit business. And this actually includes a myriad of sources:
- Surveys you have sent to clients or influencers in your sector
- Feedback you receive directly from your customers (email, social networks, phone…)
- Data extracted from business intelligence tools or conversational thailand lists analysis
- Own analysis of data provided by your clients
- Own analysis of data generated by your users while they use your product or services
Accessing these types of sources can be complex, as it takes time and knowledge to extract the data and analyse it. But it is worth it.