This form of E-commerce: what is it? commerce has revolutionized the business world, making shopping more convenient for consumers and expanding the reach of companies. Today, stores of all sizes can sell directly to consumers through digital platforms, without needing a physical store.
By eliminating E-commerce: what is it? geographical barriers, e-commerce allows businesses to reach a global audience, while consumers can access a wider range of products, compare prices and make purchases with just a few clicks. With the steady growth of E-commerce: what is it? online shopping, e-commerce has become an essential part of the modern economy.
What is the difference between e-commerce and an online store?
Although “e-commerce” and “online store” are used interchangeably, they do not mean exactly the same thing. The term e-commerce is broader and includes any type of digital transaction, whether it is the sale of physical products, services or online subscriptions.
An online store refers to a specific sales platform where a brand sells its products directly to consumers. Therefore, all online stores are e-commerce, but not all e-commerce are online stores.
What is the difference between e-commerce and marketplace?
In e-commerce, companies can choose between selling in a virtual store or in a
marketplace .
In the case of an online store, since it is a brand’s exclusive platform, you can control everything, from the catalog to prices and the shopping experience.
The marketplace , on lebanon whatsapp number data the other hand, is a platform shared by several brands and sellers, such as Amazon or eBay , and works more like an online “shopping mall”, where several stores are gathered in one place, which represents more variety for the consumer. Therefore,
marketplaces are ideal for those who want to reach many customers quickly.
What are the types of e-commerce?
E-commerce can be divided into several business models, each with specific characteristics and audience:
B2C ( Business-to-Consumer )
This is the most common model, in which companies sell directly to the end consumer. Examples of this are clothing stores, jewelry stores and online supermarkets.
B2B ( Business-to-Business )
In the B2B model, transactions how japanese companies can avoid failure when using chinese influencers occur between companies. This type of e-commerce is common among suppliers of materials, industrial equipment, and software services .
C2C ( Consumer-to-Consumer )
In the C2C model, consumers sell directly to other consumers. How? Through platforms such as OLX and Vinted , which facilitate this type of transaction.
C2B ( Consumer-to-Business )
This model allows consumers to offer products or services to companies, such as freelancers and content creators.
Data indicates that, in 2023, online cmo email list sales in Portugal grew by around 25% compared to the previous year , with consumers increasingly confident in making purchases online. The increase in the use of mobile devices and access to high-speed internet have contributed to this trend, making online shopping more accessible and convenient.
The growing popularity of international marketplaces , coupled with a diverse offering of local businesses, shows the potential of e-commerce in our country. Many Portuguese brands have been able to expand their reach and conquer new markets by taking advantage of the visibility that these platforms offer.
To support this growth, Portugal has been promoting initiatives that help small and medium-sized enterprises (SMEs) integrate into the digital world. Training programs, subsidies and access to technological tools have facilitated the transition to e-commerce. This is why SMEs are adopting digital marketing solutions, such as SEO and social media management , to attract and retain customers.