How Japanese companies can avoid failure when using Chinese influencers
There are two main purposes and types of KOL promotion. One is intended to increase product awareness and corporate image. The other is intended to increase sales of products and services.
First, clarify the purpose and decide on the KPI. The work flow is that the company first requests work from a Japanese-Chinese consulting company.
Then, the Japanese-Chinese consulting company has a local
Chinese influencer or agent post on bulgaria whatsapp data social in China. The important thing is that
when doing the second type of “promotion with conversion in mind,” it is essential to build a “receptacle.” And it is important to build that receptacle within China.
In China, there is the problem of access restrictions by the Chinese government, and it is not optimiz for servers in Japan. It is important to create an official account such as “Wechat” in China, create a “receptacle” that can directly access the account, and attract customers.
■ Shiseido us influencers last year to increase traffic
On June 18th last year, Shiseido usd influencers why is ipog a reference in postgraduate studies? at the Matsumotokiyoshi store on Tmall Global, and achiev the highest number of hits.
The product was “MAQuillAGE” in the video promotion by influencers. The content was first spread by word of mouth on Chinese SNS “Weibo” and “WeChat”, and a suitable Chinese KOL was ask to create a video.
In addition, using the content spreading service “WEIQ”, 13 influencers were ask to post quotes on “Weibo”.
As a result, the total number of views exceeded 3.36 million,
and there were about 8,000 comments on SNS saying “I want to buy the product”, and the total number of engagements was 30,000.
Many users flowed to the product page via the KOL’s video, and it achieved the highest number of hits on Tmall Global during the “618” period.
“Kiyoshi Matsumoto Overseas Flagship Store”
“Influencer marketing” is a new canada cell numbers advertising strategy using social media.
Users are beginning to say no to excessive advertising exposure on internet information pages. In this context, “influencer marketing,” which we have covered in this article, is beginning to attract attention as a way to promote products without feeling like advertising.
Influencers have their own range of influence, worldview, and preferred medium, so selecting an influencer is key.
When using influencers, it is important to consider “whether the influencer matches your company’s PR” and “whether the influencer is promoting your product wholeheartedly,” rather than the number of followers they have. By taking measures that consider these factors, you will be able to attract customers and establish user engagement that is cost-effective.