Reasons why internet advertising is becoming mainstream

Young people’s internet usage far exces their television viewing time

In 2018, Japan’s total advertising expenditure was 6.53 trillion yen, of which 1.7589 trillion yen was for internet advertising, accounting for 26.9% of the total, up from 23.6% in 2017.
Globally, the proportion of internet advertising has already grown to 38.5%, and in 2019, it is inevitable that Japan will overtake television advertising expenditure.
So why is internet advertising growing so much? One reason is

the time young people spend on the internet

According to data from the Ministry belgium whatsapp data of Internal Affairs and Communications, the average time young people spend on the internet is a surprising 2 hours and 49 minutes a day. By age group, teenagers spend 128.8 minutes on the internet and 73.3 minutes watching real-time television. In their 20s, they spend 161.4 minutes on the internet and 91.8 minutes watching real-time television, showing a clear shift away from television.

In their 50s, they spend 77.1 minutes on

the internet and 202 minutes watching real-time television. The that people in their 20s and 50s watch is revers.
Looking at the ratio of viewing time, it is foreseeable that the center of mia will definitely shift to the Internet, and we will soon enter an era where advertising that is not distribut mainly on the Internet will become unthinkable.

■ The quality of advertising is different between Internet advertising and mass advertising

Unlike mass mia advertising on tips to improve people management in the company television and in newspapers, the mainstream of Internet advertising is pay-per-click advertising, and the number of times an ad is display or clickd, as well as the number and percentage of purchases and inquiries made through the ad, can be check from the ad management screen, allowing the effectiveness of the ad to be measur. Such measurement
of effectiveness is unclear for mass mea advertising. Mass dia advertising is basically about planning,

publishing, and if there is a response, that’s fine

It’s enough to show it to as many people as possible. After that, there is no way to know how many people came to the store from the ad, or what products they bought after seeing the ad. However, Internet advertising is different.
For example, Facebook knows that the author likes novels. Novel lovers can be accurately serv with a topical novel ad on Facebook.

And it is delivered as “content” rather than as an ad Furthermore

it is a system that allows advertising canada cell numbers clients to achieve results with just a few tens of thousands of yen.
In other words, it is not over once you plan and publish an ad. You can check the user’s response and republish the ad. Furthermore, by collecting responses, making improvements, and repeating the advertising process, the accuracy of the advertising can be improvd and the cost-effectiveness can be increas.