What is “influencer marketing”?

The keyword “influencer marketing” has become a trend in the marketing world.
Cases of using “influencers” in promotional measures such as corporate brand campaigns and product sales are on the rise. If you do not understand the meaning of “influencer” and the methods of “influencer marketing,” even if you employ influencers, you may not see results or it may be ineffective.
In this article, we will summarize the overview of this “influencer marketing” and summarize how to use influencers for sales in China.

First of all, what is “influencer marketing”?

“Influencer” means someone who has a belarus whatsapp data great influence on society or individuals, and who has a great impact on the consumption behavior of ordinary consumers through social media and blogs on the Internet. “Influencer marketing” is a
method of getting influencers to introduce a company’s products and services, which leads to product sales promotion and improving the company’s image.

Influencers include celebrities such as entertainers and models, athletes, experts, and other ordinary people with many followers. There is also no clear definition of the minimum number of followers an influencer must have. The
distinctive feature of this “influencer marketing” is that the focus of the promotion method for products and services is not on the advertising company, but on the “influencer.”
Influencers can post product promotions in a way that blends with the tone of their regular posts, allowing target users to view them without feeling out of place with other posts.

What are the advantages and disadvantages of influencer marketing?

“Influencer marketing” is a very cost-effective what is a specialization course? advertising method if influencers are used optimally.
However, since influencers themselves are not advertising professionals, the risks are high, and since it is a new advertising method as an advertising medium, it is true that companies are still feeling their way around. Here
, we will summarize the advantages and disadvantages of influencer marketing. Let’s start with the advantages.

■ Effective for reaching users

By utilizing influencers, you can promote your products to the target you want to approach. Since the gender and age of influencer followers vary depending on the influencer, using an influencer allows you to approach them in a targeted way.

■ Supports ad blocking and banner ad blocking

With the advent of “adblocking functions” that automatically block online ads, and an increasing number of users who dislike and reject banner ads, posts by influencers are generally not rejected. Influencer advertising is more trustworthy than traditional advertising, so you can expect an increase in sales.

■ You can reduce advertising costs

This is the going rate when directly requesting product PR from an influencer, but it is about 2 to 3 yen per follower. Even if you have 10,000 followers, the advertising cost is about 20,000 to 30,000 yen.
Even for popular Instagrammers, it is about 4 to 6 yen per follower.

■ Planned branding is possible

Influencer marketing is not just about canada cell numbers promoting products, but by periodically using specific influencers to promote not only the product but also the company as a form of branding, it can gradually become recogniz as the company’s brand image and lead to an improvement in the company’s image.
The disadvantages are that the company cannot control the content of the influencer’s posts, and depending on the content of the posts, the product’s image may be damag.
The disadvantages are summariz below.